NAICS 44-45

Retail Trade in Sacramento-Roseville-Folsom, CA

Metro Market Score 60.0 (Challenging), ranked #251 of 378 metros. 5,908 establishments, 97,432 jobs.

Metro Market Score 60.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market⚡Rising Wages

Wage costs in Sacramento-Roseville-Folsom's retail trade sector are well above the metro average, with wage competitiveness at 92.9 and rising pressure at 74.1. New entrants should factor higher labor costs into their financial projections for this market.

Industry Concentration

7.4

LQ: 0.90

Rank #28 of 378 metros

Wage Competitiveness

92.9

$44,294 avg wage

Growth Trend

↓ 33.1

Employment growth index

Rank #254 of 378 metros

Wage Pressure

74.1

YoY wage change index

5,908 Retail Trade Firms in Sacramento-Roseville-Folsom

5,908

Establishments

-0.5% YoY

97,432

Total Employment

-1.3% YoY

$44,294

Average Annual Wage

+2.4% YoY

0.90

Location Quotient

Below national avg

Within California

#12 of 25

retail trade metros in state

California state rank

#28 of 51

for retail trade entry risk

vs State Median

-0.6

better than median (60.6)

Sacramento-Roseville-Folsom vs California Statewide

How this metro's retail trade market compares to California overall. The state ranks #28/51 for entry risk.

Measure	Sacramento-Roseville-Folsom	CA Statewide
Overall Score	60.0 Challenging	44.0 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#251 of 378 metros	#28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sacramento-Roseville-Folsom

Healthcare and Social Assistance 47.2 Information 59.7 Construction 63.5 Professional, Scientific, and Technical Services 64.0 Administrative and Support Services 66.8 Accommodation and Food Services 68.6 Other Services 69.5 Real Estate and Rental and Leasing 70.5 Finance and Insurance 70.8

Retail Trade in Other California Metros

Fresno 35.8 #28/378 Visalia 38.4 #39/378 Napa 38.8 #43/378 Santa Maria-Santa Barbara 51.6 #157/378 El Centro 53.6 #180/378 Salinas 53.7 #184/378 Hanford-Corcoran 55.6 #204/378 Merced 56.2 #211/378 Bakersfield-Delano 56.4 #213/378 Yuba City 56.6 #215/378

+ 14 more metros. View all in California →

Retail Trade Metros With Similar Conditions

Metros within 5 points of Sacramento-Roseville-Folsom's 60.0 score. Useful when comparing markets with comparable entry profiles.

Davenport-Moline-Rock Island, IA 60.0 #252/378 Charlottesville, VA 59.8 #250/378 Urban Honolulu, HI 60.1 #253/378 Evansville, IN 59.8 #249/378 Binghamton, NY 60.2 #254/378 Fort Smith, AR 60.2 #255/378 Winston-Salem, NC 60.3 #256/378 Lancaster, PA 59.6 #248/378 Amarillo, TX 59.6 #247/378 Las Vegas-Henderson-North Las Vegas, NV 60.4 #257/378

Retail Trade in States Bordering California

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nevada 37.0 #3/51 Oregon 42.9 #24/51 Arizona 44.9 #32/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sacramento-Roseville-Folsom's retail trade sector, the wage competitiveness component (92.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Sacramento-Roseville-Folsom, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment