NAICS 62

Healthcare and Social Assistance in Oshkosh-Neenah, WI

Metro Market Score 23.7 (Favorable), ranked #10 of 248 metros. 894 establishments, 11,559 jobs.

Metro Market Score 23.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national healthcare and social assistance average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Employment in Oshkosh-Neenah's healthcare and social assistance sector grew faster than most metros last year, pushing its growth trend index to 89.9. Combined with a 23.7 market score, this metro sits in the top 10% for overall conditions.

Industry Concentration

18.9

LQ: 0.86

Rank #47 of 248 metros

Wage Competitiveness

28.2

$58,276 avg wage

Growth Trend

↑ 89.9

Employment growth index

Rank #26 of 248 metros

Wage Pressure

44.3

YoY wage change index

894 Healthcare and Social Assistance Firms in Oshkosh-Neenah

894

Establishments

+12.6% YoY

11,559

Total Employment

+7.0% YoY

$58,276

Average Annual Wage

+3.8% YoY

0.86

Location Quotient

Below national avg

Within Wisconsin

#1 of 9

healthcare and social assistance metros in state

Wisconsin state rank

#29 of 51

for healthcare and social assistance entry risk

vs State Median

-32.2

better than median (55.9)

Oshkosh-Neenah vs Wisconsin Statewide

How this metro's healthcare and social assistance market compares to Wisconsin overall. The state ranks #29/51 for entry risk.

Measure	Oshkosh-Neenah	WI Statewide
Overall Score	23.7 Favorable	43.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#10 of 248 metros	#29 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Oshkosh-Neenah

Accommodation and Food Services 22.7 Real Estate and Rental and Leasing 29.7 Professional, Scientific, and Technical Services 36.1 Other Services 38.3 Administrative and Support Services 43.1 Retail Trade 47.9 Finance and Insurance 53.0 Information 56.6 Construction 73.3

Healthcare and Social Assistance in Other Wisconsin Metros

Racine-Mount Pleasant 28.9 #19/248 Kenosha 44.4 #95/248 Sheboygan 44.6 #96/248 Janesville-Beloit 55.9 #178/248 Wausau 56.3 #187/248 Milwaukee-Waukesha 58.5 #200/248 Eau Claire 62.1 #216/248 Fond du Lac 62.6 #218/248

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Oshkosh-Neenah's 23.7 score. Useful when comparing markets with comparable entry profiles.

Midland, TX 21.9 #9/248 El Centro, CA 21.7 #8/248 Daphne-Fairhope-Foley, AL 25.9 #11/248 Greeley, CO 26.6 #12/248 Niles, MI 26.7 #13/248 Stockton-Lodi, CA 26.8 #14/248 Oxnard-Thousand Oaks-Ventura, CA 26.9 #15/248 Riverside-San Bernardino-Ontario, CA 27.0 #16/248 Monroe, MI 27.3 #17/248 Cheyenne, WY 27.6 #18/248

Healthcare and Social Assistance in States Bordering Wisconsin

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

Iowa 26.7 #4/51 Minnesota 31.0 #9/51 Illinois 43.6 #30/51 Michigan 52.5 #46/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Oshkosh-Neenah's healthcare and social assistance sector, the wage pressure component (44.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Oshkosh-Neenah, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment