NAICS 53

Real Estate and Rental and Leasing in Green Bay, WI

Metro Market Score 17.2 (Favorable), ranked #13 of 330 metros. 292 establishments, 1,546 jobs.

Metro Market Assessment

Metro Market Score 17.2
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Employment in Green Bay's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 93.3. Combined with a 17.2 market score, this metro sits in the top 10% for overall conditions.

Industry Concentration
19.4
LQ: 0.57
Rank #64 of 330 metros
Wage Competitiveness
34.2
$51,509 avg wage
Growth Trend
↑ 93.3
Employment growth index
Rank #23 of 330 metros
Wage Pressure
8.9
YoY wage change index

292 Real Estate and Rental and Leasing Firms in Green Bay

292
Establishments
+7.7% YoY
1,546
Total Employment
+10.5% YoY
$51,509
Average Annual Wage
-2.5% YoY
0.57
Location Quotient
Below national avg

Green Bay vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure Green Bay WI Statewide
Overall Score 17.2 Favorable 26.0 Low
Score Type Metro Market Score Entry Risk Score
Rank #13 of 330 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Green Bay

Construction 47.3 Retail Trade 53.7 Finance and Insurance 70.5

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Eau Claire 17.3 #14/330 Appleton 27.7 #56/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Wausau 32.9 #84/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330 Madison 37.8 #115/330

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Green Bay's real estate and rental and leasing sector, the wage competitiveness component (34.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.