NAICS 53

Real Estate and Rental and Leasing in Green Bay, WI

Metro Market Score 17.2 (Favorable), ranked #13 of 330 metros. 292 establishments, 1,546 jobs.

Metro Market Score 17.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Employment in Green Bay's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 93.3. Combined with a 17.2 market score, this metro sits in the top 10% for overall conditions.

Industry Concentration

19.4

LQ: 0.57

Rank #64 of 330 metros

Wage Competitiveness

34.2

$51,509 avg wage

Growth Trend

↑ 93.3

Employment growth index

Rank #23 of 330 metros

Wage Pressure

8.9

YoY wage change index

292 Real Estate and Rental and Leasing Firms in Green Bay

292

Establishments

+7.7% YoY

1,546

Total Employment

+10.5% YoY

$51,509

Average Annual Wage

-2.5% YoY

0.57

Location Quotient

Below national avg

Within Wisconsin

#3 of 12

real estate and rental and leasing metros in state

Wisconsin state rank

#2 of 51

for real estate and rental and leasing entry risk

vs State Median

-14.0

better than median (31.2)

Green Bay vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure	Green Bay	WI Statewide
Overall Score	17.2 Favorable	26.0 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#13 of 330 metros	#2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Green Bay

Construction 47.3 Retail Trade 53.7 Finance and Insurance 70.5

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Eau Claire 17.3 #14/330 Appleton 27.7 #56/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Wausau 32.9 #84/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330 Madison 37.8 #115/330

+ 1 more metros. View all in Wisconsin →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Green Bay's 17.2 score. Useful when comparing markets with comparable entry profiles.

Eau Claire, WI 17.3 #14/330 Brownsville-Harlingen, TX 17.3 #15/330 Albany, OR 17.1 #12/330 Erie, PA 17.6 #16/330 Decatur, AL 18.2 #17/330 Scranton--Wilkes-Barre, PA 18.4 #18/330 Anniston-Oxford, AL 18.4 #19/330 Cleveland, TN 15.9 #11/330 St. Cloud, MN 15.9 #10/330 McAllen-Edinburg-Mission, TX 18.6 #20/330

Real Estate and Rental and Leasing in States Bordering Wisconsin

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Iowa 35.6 #16/51 Michigan 39.3 #26/51 Minnesota 42.1 #31/51 Illinois 44.3 #33/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Green Bay's real estate and rental and leasing sector, the wage competitiveness component (34.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Green Bay, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment