NAICS 53

Real Estate and Rental and Leasing in Appleton, WI

Metro Market Score 27.7 (Favorable), ranked #56 of 330 metros. 246 establishments, 1,052 jobs.

Metro Market Score 27.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

✓Favorable Market🌱Emerging Market

Employment in Appleton's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 72.4. Combined with a 27.7 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

16.1

LQ: 0.54

Rank #53 of 330 metros

Wage Competitiveness

50.6

$55,508 avg wage

Growth Trend

↑ 72.4

Employment growth index

Rank #92 of 330 metros

Wage Pressure

13.9

YoY wage change index

246 Real Estate and Rental and Leasing Firms in Appleton

246

Establishments

+8.4% YoY

1,052

Total Employment

+3.3% YoY

$55,508

Average Annual Wage

+1.2% YoY

0.54

Location Quotient

Below national avg

Within Wisconsin

#5 of 12

real estate and rental and leasing metros in state

Wisconsin state rank

#2 of 51

for real estate and rental and leasing entry risk

vs State Median

-3.4

better than median (31.2)

Appleton vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure	Appleton	WI Statewide
Overall Score	27.7 Favorable	26.0 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#56 of 330 metros	#2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Appleton

Accommodation and Food Services 32.0 Retail Trade 39.0 Finance and Insurance 65.1 Administrative and Support Services 68.5 Construction 69.6

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Green Bay 17.2 #13/330 Eau Claire 17.3 #14/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Wausau 32.9 #84/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330 Madison 37.8 #115/330

+ 1 more metros. View all in Wisconsin →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Appleton's 27.7 score. Useful when comparing markets with comparable entry profiles.

Jackson, TN 27.7 #55/330 Beckley, WV 27.9 #57/330 St. George, UT 28.0 #58/330 Johnson City, TN 28.0 #59/330 Jackson, MI 27.4 #54/330 Manhattan, KS 27.1 #53/330 Rome, GA 27.1 #52/330 Winchester, VA 28.5 #60/330 Florence-Muscle Shoals, AL 26.8 #51/330 Norwich-New London-Willimantic, CT 26.7 #50/330

Real Estate and Rental and Leasing in States Bordering Wisconsin

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Iowa 35.6 #16/51 Michigan 39.3 #26/51 Minnesota 42.1 #31/51 Illinois 44.3 #33/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Appleton's real estate and rental and leasing sector, the wage competitiveness component (50.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Appleton, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment