NAICS 53

Real Estate and Rental and Leasing in Appleton, WI

Metro Market Score 27.7 (Favorable), ranked #56 of 330 metros. 246 establishments, 1,052 jobs.

Metro Market Assessment

Metro Market Score 27.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

✓Favorable Market🌱Emerging Market

Employment in Appleton's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 72.4. Combined with a 27.7 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
16.1
LQ: 0.54
Rank #53 of 330 metros
Wage Competitiveness
50.6
$55,508 avg wage
Growth Trend
↑ 72.4
Employment growth index
Rank #92 of 330 metros
Wage Pressure
13.9
YoY wage change index

246 Real Estate and Rental and Leasing Firms in Appleton

246
Establishments
+8.4% YoY
1,052
Total Employment
+3.3% YoY
$55,508
Average Annual Wage
+1.2% YoY
0.54
Location Quotient
Below national avg

Appleton vs Wisconsin Statewide

How this metro's real estate and rental and leasing market compares to Wisconsin overall. The state ranks #2/51 for entry risk.

Measure Appleton WI Statewide
Overall Score 27.7 Favorable 26.0 Low
Score Type Metro Market Score Entry Risk Score
Rank #56 of 330 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Appleton

Accommodation and Food Services 32.0 Retail Trade 39.0 Finance and Insurance 65.1 Administrative and Support Services 68.5 Construction 69.6

Real Estate and Rental and Leasing in Other Wisconsin Metros

Sheboygan 8.3 #1/330 Racine-Mount Pleasant 11.1 #3/330 Green Bay 17.2 #13/330 Eau Claire 17.3 #14/330 Oshkosh-Neenah 29.7 #65/330 Fond du Lac 31.2 #75/330 Wausau 32.9 #84/330 Kenosha 34.9 #97/330 Janesville-Beloit 35.5 #102/330 Madison 37.8 #115/330

+ 1 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Appleton's real estate and rental and leasing sector, the wage competitiveness component (50.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.