NAICS 52

Finance and Insurance in Lakeland-Winter Haven, FL

Metro Market Score 64.6 (Difficult), ranked #268 of 331 metros. 734 establishments, 10,048 jobs.

Metro Market Assessment

Metro Market Score 64.6
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

Finance and Insurance employment in Lakeland-Winter Haven contracted year-over-year, placing the growth trend in the bottom quartile at 7.3. Declining job counts can indicate consolidation, population shifts, or reduced local demand. Due diligence on the local economy is especially important here.

Industry Concentration
84.9
LQ: 0.95
Rank #281 of 331 metros
Wage Competitiveness
26.6
$78,512 avg wage
Growth Trend
↓ 7.3
Employment growth index
Rank #308 of 331 metros
Wage Pressure
44.7
YoY wage change index

734 Finance and Insurance Firms in Lakeland-Winter Haven

734
Establishments
-35.8% YoY
10,048
Total Employment
-7.5% YoY
$78,512
Average Annual Wage
+5.7% YoY
0.95
Location Quotient
Below national avg

Lakeland-Winter Haven vs Florida Statewide

How this metro's finance and insurance market compares to Florida overall. The state ranks #46/51 for entry risk.

Measure Lakeland-Winter Haven FL Statewide
Overall Score 64.6 Difficult 61.9 High
Score Type Metro Market Score Entry Risk Score
Rank #268 of 331 metros #46 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lakeland-Winter Haven

Information 28.8 Healthcare and Social Assistance 31.4 Real Estate and Rental and Leasing 37.1 Professional, Scientific, and Technical Services 42.7 Construction 43.2 Administrative and Support Services 58.7 Other Services 59.4 Retail Trade 61.6 Accommodation and Food Services 62.6

Finance and Insurance in Other Florida Metros

Ocala 27.9 #32/331 Punta Gorda 34.3 #72/331 Gainesville 38.7 #94/331 Homosassa Springs 39.0 #96/331 Deltona-Daytona Beach-Ormond Beach 39.8 #103/331 Palm Bay-Melbourne-Titusville 41.4 #112/331 Sebring 41.8 #117/331 Cape Coral-Fort Myers 45.6 #150/331 Tallahassee 49.3 #166/331 Port St. Lucie 50.7 #180/331

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lakeland-Winter Haven's finance and insurance sector, the employment growth component (92.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.