NAICS 44-45
Retail Trade in Morristown, TN
Metro Market Score 58.4 (Challenging), ranked #236 of 378 metros. 387 establishments, 5,894 jobs.
Metro Market Assessment
Metro Market Score 58.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging
Lower is better. Relative to national retail trade average.
Rising Wages
Morristown scores 58.4 on the Metro Market Score for retail trade, placing it in the lower half. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.
Industry Concentration
72.8
LQ: 1.24
Rank #275 of 378 metros
Wage Competitiveness
22.8
$35,030 avg wage
Growth Trend
↓ 38.1
Employment growth index
Rank #235 of 378 metros
Wage Pressure
79.8
YoY wage change index
387 Retail Trade Firms in Morristown
387
Establishments
-0.8% YoY
5,894
Total Employment
-0.9% YoY
$35,030
Average Annual Wage
+3.5% YoY
1.24
Location Quotient
Above national avg
Morristown vs Tennessee Statewide
How this metro's retail trade market compares to Tennessee overall. The state ranks #22/51 for entry risk.
| Measure | Morristown | TN Statewide |
|---|---|---|
| Overall Score | 58.4 Challenging | 42.8 Elevated |
| Score Type | Metro Market Score | Entry Risk Score |
| Rank | #236 of 378 metros | #22 of 51 states |
Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.
Other Industries in Morristown
Retail Trade in Other Tennessee Metros
Data Sources
- Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Morristown, TN MSA area.
Data period: 2024. Last updated: April 2026.