NAICS 44-45

Retail Trade in Hilton Head Island-Bluffton-Port Royal, SC

Metro Market Score 62.9 (Difficult), ranked #286 of 378 metros. 937 establishments, 13,333 jobs.

Metro Market Assessment

Metro Market Score 62.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

Lower is better. Relative to national retail trade average.

🏭Industry Hub📈Rapid GrowthRising Wages

With a 1.63 location quotient, Hilton Head Island-Bluffton-Port Royal has an outsized retail trade presence relative to its population. That concentration (index: 98.2) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
98.2
LQ: 1.63
Rank #371 of 378 metros
Wage Competitiveness
68.8
$39,768 avg wage
Growth Trend
82.5
Employment growth index
Rank #67 of 378 metros
Wage Pressure
79.8
YoY wage change index

937 Retail Trade Firms in Hilton Head Island-Bluffton-Port Royal

937
Establishments
+2.5% YoY
13,333
Total Employment
+1.4% YoY
$39,768
Average Annual Wage
+3.5% YoY
1.63
Location Quotient
Above national avg
Within South Carolina
#7 of 8
retail trade metros in state
South Carolina state rank
#30 of 51
for retail trade entry risk
vs State Median
+2.1
worse than median (60.8)

Hilton Head Island-Bluffton-Port Royal vs South Carolina Statewide

How this metro's retail trade market compares to South Carolina overall. The state ranks #30/51 for entry risk.

Measure Hilton Head Island-Bluffton-Port Royal SC Statewide
Overall Score 62.9 Difficult 44.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #286 of 378 metros #30 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Hilton Head Island-Bluffton-Port Royal

Retail Trade in Other South Carolina Metros

Retail Trade Metros With Similar Conditions

Metros within 5 points of Hilton Head Island-Bluffton-Port Royal's 62.9 score. Useful when comparing markets with comparable entry profiles.

Retail Trade in States Bordering South Carolina

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Hilton Head Island-Bluffton-Port Royal's retail trade sector, the industry concentration component (98.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.