NAICS 44-45

Retail Trade in Prescott Valley-Prescott, AZ

Metro Market Score 63.2 (Difficult), ranked #288 of 378 metros. 750 establishments, 10,013 jobs.

Metro Market Assessment

Metro Market Score 63.2
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national retail trade average.

Prescott Valley-Prescott is a specialized hub for retail trade, with a location quotient of 1.40 and industry concentration in the bottom quartile. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration
91.5
LQ: 1.40
Rank #346 of 378 metros
Wage Competitiveness
63.2
$39,012 avg wage
Growth Trend
↑ 59.5
Employment growth index
Rank #154 of 378 metros
Wage Pressure
61.7
YoY wage change index

750 Retail Trade Firms in Prescott Valley-Prescott

750
Establishments
+100.0% YoY
10,013
Total Employment
+0.0% YoY
$39,012
Average Annual Wage
+0.0% YoY
1.40
Location Quotient
Above national avg

Prescott Valley-Prescott vs Arizona Statewide

How this metro's retail trade market compares to Arizona overall. The state ranks #32/51 for entry risk.

Measure Prescott Valley-Prescott AZ Statewide
Overall Score 63.2 Difficult 44.9 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #288 of 378 metros #32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Prescott Valley-Prescott

Information 24.8 Professional, Scientific, and Technical Services 34.1 Finance and Insurance 43.7 Real Estate and Rental and Leasing 48.0 Construction 50.1 Healthcare and Social Assistance 51.7 Other Services 55.4 Administrative and Support Services 55.5 Accommodation and Food Services 71.3

Retail Trade in Other Arizona Metros

Sierra Vista-Douglas 42.9 #69/378 Yuma 50.0 #138/378 Phoenix-Mesa-Chandler 58.7 #241/378 Lake Havasu City-Kingman 59.0 #244/378 Tucson 60.5 #260/378 Flagstaff 64.4 #305/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Prescott Valley-Prescott's retail trade sector, the industry concentration component (91.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.