NAICS 44-45

Retail Trade in Prescott Valley-Prescott, AZ

Metro Market Score 63.2 (Difficult), ranked #288 of 378 metros. 750 establishments, 10,013 jobs.

Metro Market Score 63.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national retail trade average.

Prescott Valley-Prescott is a specialized hub for retail trade, with a location quotient of 1.40 and industry concentration in the bottom quartile. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

91.5

LQ: 1.40

Rank #346 of 378 metros

Wage Competitiveness

63.2

$39,012 avg wage

Growth Trend

↑ 59.5

Employment growth index

Rank #154 of 378 metros

Wage Pressure

61.7

YoY wage change index

750 Retail Trade Firms in Prescott Valley-Prescott

750

Establishments

+100.0% YoY

10,013

Total Employment

+0.0% YoY

$39,012

Average Annual Wage

+0.0% YoY

1.40

Location Quotient

Above national avg

Within Arizona

#6 of 7

retail trade metros in state

Arizona state rank

#32 of 51

for retail trade entry risk

vs State Median

+4.2

worse than median (59.0)

Prescott Valley-Prescott vs Arizona Statewide

How this metro's retail trade market compares to Arizona overall. The state ranks #32/51 for entry risk.

Measure	Prescott Valley-Prescott	AZ Statewide
Overall Score	63.2 Difficult	44.9 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#288 of 378 metros	#32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Prescott Valley-Prescott

Information 24.8 Professional, Scientific, and Technical Services 34.1 Finance and Insurance 43.7 Real Estate and Rental and Leasing 48.0 Construction 50.1 Healthcare and Social Assistance 51.7 Other Services 55.4 Administrative and Support Services 55.5 Accommodation and Food Services 71.3

Retail Trade in Other Arizona Metros

Sierra Vista-Douglas 42.9 #69/378 Yuma 50.0 #138/378 Phoenix-Mesa-Chandler 58.7 #241/378 Lake Havasu City-Kingman 59.0 #244/378 Tucson 60.5 #260/378 Flagstaff 64.4 #305/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Prescott Valley-Prescott's 63.2 score. Useful when comparing markets with comparable entry profiles.

Miami-Fort Lauderdale-West Palm Beach, FL 63.2 #289/378 Chicago-Naperville-Elgin, IL 63.1 #287/378 New Orleans-Metairie, LA 63.3 #290/378 Hilton Head Island-Bluffton-Port Royal, SC 62.9 #286/378 Daphne-Fairhope-Foley, AL 62.9 #285/378 Fayetteville-Springdale-Rogers, AR 62.9 #284/378 San Jose-Sunnyvale-Santa Clara, CA 63.5 #291/378 Greenville, NC 62.9 #283/378 Fayetteville, NC 63.5 #292/378 Detroit-Warren-Dearborn, MI 63.5 #293/378

Retail Trade in States Bordering Arizona

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nevada 37.0 #3/51 New Mexico 39.9 #11/51 Utah 40.3 #13/51 Colorado 42.9 #23/51 California 44.0 #28/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Prescott Valley-Prescott's retail trade sector, the industry concentration component (91.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Prescott Valley-Prescott, AZ MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment