NAICS 51

Information in Fond du Lac, WI

Metro Market Score 47.4 (Moderate), ranked #174 of 294 metros. 26 establishments, 728 jobs.

Metro Market Score 47.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

Information wages in Fond du Lac run well below the metro average (competitiveness index: 5.8), and year-over-year wage pressure is low at 19.4. For labor-intensive operations, this cost advantage could improve unit economics significantly.

Industry Concentration

88.1

LQ: 0.86

Rank #259 of 294 metros

Wage Competitiveness

5.8

$52,475 avg wage

Growth Trend

↓ 33.3

Employment growth index

Rank #197 of 294 metros

Wage Pressure

19.4

YoY wage change index

26 Information Firms in Fond du Lac

Establishments

+0.0% YoY

728

Total Employment

-4.7% YoY

$52,475

Average Annual Wage

+2.2% YoY

0.86

Location Quotient

Below national avg

Within Wisconsin

#8 of 11

information metros in state

Wisconsin state rank

#14 of 51

for information entry risk

vs State Median

+4.3

worse than median (43.1)

Fond du Lac vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure	Fond du Lac	WI Statewide
Overall Score	47.4 Moderate	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#174 of 294 metros	#14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Fond du Lac

Accommodation and Food Services 26.7 Real Estate and Rental and Leasing 31.2 Other Services 31.2 Administrative and Support Services 33.5 Finance and Insurance 34.0 Professional, Scientific, and Technical Services 43.9 Construction 61.7 Healthcare and Social Assistance 62.6 Retail Trade 63.5

Information in Other Wisconsin Metros

Sheboygan 12.3 #3/294 Racine-Mount Pleasant 19.7 #18/294 Wausau 19.9 #19/294 Kenosha 25.4 #38/294 Eau Claire 28.4 #53/294 La Crosse-Onalaska 43.1 #137/294 Janesville-Beloit 47.3 #172/294 Oshkosh-Neenah 56.6 #219/294 Madison 58.8 #232/294 Milwaukee-Waukesha 67.4 #266/294

Information Metros With Similar Conditions

Metros within 5 points of Fond du Lac's 47.4 score. Useful when comparing markets with comparable entry profiles.

Mount Vernon-Anacortes, WA 47.3 #173/294 Janesville-Beloit, WI 47.3 #172/294 Salisbury, MD 47.2 #171/294 Winchester, VA 47.6 #175/294 Florence, SC 47.0 #170/294 Greenville, NC 46.9 #169/294 Boise City, ID 47.8 #176/294 Springfield, OH 47.9 #177/294 Glens Falls, NY 47.9 #178/294 Santa Rosa-Petaluma, CA 46.7 #168/294

Information in States Bordering Wisconsin

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Iowa 38.3 #15/51 Minnesota 42.6 #22/51 Michigan 47.2 #32/51 Illinois 48.5 #38/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Fond du Lac's information sector, the industry concentration component (88.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Fond du Lac, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment