NAICS 52

Finance and Insurance in Las Cruces, NM

Metro Market Score 34.7 (Favorable), ranked #74 of 331 metros. 297 establishments, 1,500 jobs.

Metro Market Score 34.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

Labor costs are a clear advantage in Las Cruces's finance and insurance sector. The wage competitiveness index of 16.6 puts it among the lowest-cost metros, and wage pressure at 37.0 suggests that gap is holding steady.

Industry Concentration

23.9

LQ: 0.47

Rank #79 of 331 metros

Wage Competitiveness

16.6

$72,418 avg wage

Growth Trend

↓ 42.6

Employment growth index

Rank #191 of 331 metros

Wage Pressure

37.0

YoY wage change index

297 Finance and Insurance Firms in Las Cruces

297

Establishments

+1.0% YoY

1,500

Total Employment

-1.5% YoY

$72,418

Average Annual Wage

+2.7% YoY

0.47

Location Quotient

Below national avg

Within New Mexico

#2 of 3

finance and insurance metros in state

New Mexico state rank

#31 of 51

for finance and insurance entry risk

vs State Median

0.0

matches median (34.7)

Las Cruces vs New Mexico Statewide

How this metro's finance and insurance market compares to New Mexico overall. The state ranks #31/51 for entry risk.

Measure	Las Cruces	NM Statewide
Overall Score	34.7 Favorable	53.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#74 of 331 metros	#31 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Las Cruces

Retail Trade 26.0 Construction 28.3 Real Estate and Rental and Leasing 32.4 Other Services 33.5 Information 40.7 Healthcare and Social Assistance 41.0 Administrative and Support Services 44.7 Professional, Scientific, and Technical Services 55.8 Accommodation and Food Services 60.8

Finance and Insurance in Other New Mexico Metros

Farmington 29.4 #44/331 Santa Fe 56.3 #227/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Las Cruces's 34.7 score. Useful when comparing markets with comparable entry profiles.

Merced, CA 34.4 #73/331 Punta Gorda, FL 34.3 #72/331 Lebanon, PA 34.2 #71/331 Dalton, GA 35.4 #75/331 Huntsville, AL 34.0 #70/331 Fond du Lac, WI 34.0 #69/331 Manhattan, KS 33.9 #68/331 Pocatello, ID 35.8 #76/331 Norwich-New London-Willimantic, CT 35.9 #77/331 Watertown-Fort Drum, NY 33.6 #67/331

Finance and Insurance in States Bordering New Mexico

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Texas 50.4 #25/51 Utah 51.9 #27/51 Arizona 52.6 #29/51 Oklahoma 64.9 #48/51 Colorado 67.3 #50/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Las Cruces's finance and insurance sector, the employment growth component (57.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Las Cruces, NM MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment