NAICS 44-45

Retail Trade in Casper, WY

Metro Market Score 53.6 (Challenging), ranked #181 of 378 metros. 332 establishments, 4,639 jobs.

Metro Market Score 53.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Casper pairs above-average retail trade concentration (53.2) with positive employment growth (trend: 68.0). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration

53.2

LQ: 1.16

Rank #201 of 378 metros

Wage Competitiveness

61.1

$38,839 avg wage

Growth Trend

↑ 68.0

Employment growth index

Rank #122 of 378 metros

Wage Pressure

77.2

YoY wage change index

332 Retail Trade Firms in Casper

332

Establishments

+0.6% YoY

4,639

Total Employment

+0.4% YoY

$38,839

Average Annual Wage

+3.0% YoY

1.16

Location Quotient

Above national avg

Within Wyoming

#1 of 2

retail trade metros in state

Wyoming state rank

#33 of 51

for retail trade entry risk

vs State Median

-3.4

better than median (57.1)

Casper vs Wyoming Statewide

How this metro's retail trade market compares to Wyoming overall. The state ranks #33/51 for entry risk.

Measure	Casper	WY Statewide
Overall Score	53.6 Challenging	44.9 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#181 of 378 metros	#33 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Casper

Administrative and Support Services 35.7 Information 40.1 Finance and Insurance 46.6 Accommodation and Food Services 49.4 Construction 51.0 Healthcare and Social Assistance 51.4 Professional, Scientific, and Technical Services 55.0 Real Estate and Rental and Leasing 67.6 Other Services 68.3

Retail Trade in Other Wyoming Metros

Cheyenne 57.1 #222/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Casper's 53.6 score. Useful when comparing markets with comparable entry profiles.

Albany, GA 53.6 #182/378 El Centro, CA 53.6 #180/378 Green Bay, WI 53.7 #183/378 Salinas, CA 53.7 #184/378 El Paso, TX 53.7 #185/378 Bloomington, IL 53.4 #179/378 Slidell-Mandeville-Covington, LA 53.3 #178/378 Lewiston-Auburn, ME 53.3 #177/378 Harrisonburg, VA 53.9 #186/378 Dallas-Fort Worth-Arlington, TX 54.0 #187/378

Retail Trade in States Bordering Wyoming

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nebraska 35.9 #2/51 South Dakota 38.9 #7/51 Idaho 40.1 #12/51 Utah 40.3 #13/51 Colorado 42.9 #23/51 Montana 45.8 #34/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Casper's retail trade sector, the wage pressure component (77.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Casper, WY MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment