NAICS 44-45

Retail Trade in Janesville-Beloit, WI

Metro Market Score 55.8 (Challenging), ranked #206 of 378 metros. 453 establishments, 7,909 jobs.

Metro Market Assessment

Metro Market Score 55.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Market conditions for retail trade in Janesville-Beloit are tougher than average. The 55.8 market score reflects a combination of moderate wages, slowing employment, and moderate competition. Rank: #206 of 378 metros.

Industry Concentration
50.3
LQ: 1.14
Rank #190 of 378 metros
Wage Competitiveness
25.4
$35,324 avg wage
Growth Trend
↓ 27.5
Employment growth index
Rank #275 of 378 metros
Wage Pressure
75.7
YoY wage change index

453 Retail Trade Firms in Janesville-Beloit

453
Establishments
+0.4% YoY
7,909
Total Employment
-1.5% YoY
$35,324
Average Annual Wage
+2.7% YoY
1.14
Location Quotient
Above national avg

Janesville-Beloit vs Wisconsin Statewide

How this metro's retail trade market compares to Wisconsin overall. The state ranks #1/51 for entry risk.

Measure Janesville-Beloit WI Statewide
Overall Score 55.8 Challenging 33.3 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #206 of 378 metros #1 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Janesville-Beloit

Professional, Scientific, and Technical Services 20.4 Finance and Insurance 32.0 Accommodation and Food Services 34.6 Real Estate and Rental and Leasing 35.5 Other Services 42.1 Administrative and Support Services 44.2 Construction 44.4 Information 47.3 Healthcare and Social Assistance 55.9

Retail Trade in Other Wisconsin Metros

Racine-Mount Pleasant 31.0 #9/378 Wausau 34.6 #21/378 La Crosse-Onalaska 34.8 #24/378 Sheboygan 38.0 #36/378 Appleton 39.0 #46/378 Milwaukee-Waukesha 39.2 #47/378 Eau Claire 45.5 #87/378 Madison 45.9 #90/378 Oshkosh-Neenah 47.9 #107/378 Kenosha 49.2 #125/378

+ 2 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Janesville-Beloit's retail trade sector, the employment growth component (72.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.