NAICS 44-45

Retail Trade in Victoria, TX

Metro Market Score 73.0 (Difficult), ranked #356 of 378 metros. 363 establishments, 5,796 jobs.

Metro Market Score 73.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national retail trade average.

🏭Industry Hub⚡Rising Wages

With a 1.51 location quotient, Victoria has an outsized retail trade presence relative to its population. That concentration (index: 96.6) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration

96.6

LQ: 1.51

Rank #365 of 378 metros

Wage Competitiveness

41.5

$36,726 avg wage

Growth Trend

↓ 19.6

Employment growth index

Rank #305 of 378 metros

Wage Pressure

72.0

YoY wage change index

363 Retail Trade Firms in Victoria

363

Establishments

-0.3% YoY

5,796

Total Employment

-2.1% YoY

$36,726

Average Annual Wage

+2.0% YoY

1.51

Location Quotient

Above national avg

Within Texas

#24 of 25

retail trade metros in state

Texas state rank

#17 of 51

for retail trade entry risk

vs State Median

+22.6

worse than median (50.5)

Victoria vs Texas Statewide

How this metro's retail trade market compares to Texas overall. The state ranks #17/51 for entry risk.

Measure	Victoria	TX Statewide
Overall Score	73.0 Difficult	41.6 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#356 of 378 metros	#17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Victoria

Finance and Insurance 30.9 Construction 47.7 Real Estate and Rental and Leasing 49.3 Other Services 61.6

Retail Trade in Other Texas Metros

Laredo 34.6 #22/378 Brownsville-Harlingen 37.2 #33/378 Longview 42.7 #66/378 Midland 43.1 #70/378 Waco 43.5 #75/378 Eagle Pass 45.7 #88/378 College Station-Bryan 46.7 #96/378 Corpus Christi 47.9 #108/378 Houston-Pasadena-The Woodlands 48.7 #117/378 Austin-Round Rock-San Marcos 48.8 #119/378

+ 14 more metros. View all in Texas →

Retail Trade Metros With Similar Conditions

Metros within 5 points of Victoria's 73.0 score. Useful when comparing markets with comparable entry profiles.

Carson City, NV 72.9 #354/378 Abilene, TX 72.9 #355/378 Asheville, NC 72.8 #353/378 Dothan, AL 72.8 #352/378 Tyler, TX 73.4 #357/378 Anchorage, AK 72.7 #351/378 Hattiesburg, MS 73.6 #358/378 Ocala, FL 73.6 #359/378 Vallejo, CA 72.3 #350/378 Worcester, MA 74.0 #360/378

Retail Trade in States Bordering Texas

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

New Mexico 39.9 #11/51 Oklahoma 46.3 #35/51 Arkansas 51.8 #44/51 Louisiana 52.3 #46/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Victoria's retail trade sector, the industry concentration component (96.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Victoria, TX MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment