NAICS 44-45

Retail Trade in Dothan, AL

Metro Market Score 72.8 (Difficult), ranked #352 of 378 metros. 700 establishments, 9,240 jobs.

Metro Market Assessment

Metro Market Score 72.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national retail trade average.

🏭Industry Hub⚡Rising Wages

Dothan is a specialized hub for retail trade, with a location quotient of 1.54 and industry concentration in the bottom 10%. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration
97.1
LQ: 1.54
Rank #367 of 378 metros
Wage Competitiveness
44.7
$37,039 avg wage
Growth Trend
↓ 24.3
Employment growth index
Rank #287 of 378 metros
Wage Pressure
73.1
YoY wage change index

700 Retail Trade Firms in Dothan

700
Establishments
-0.8% YoY
9,240
Total Employment
-1.7% YoY
$37,039
Average Annual Wage
+2.2% YoY
1.54
Location Quotient
Above national avg

Dothan vs Alabama Statewide

How this metro's retail trade market compares to Alabama overall. The state ranks #36/51 for entry risk.

Measure Dothan AL Statewide
Overall Score 72.8 Difficult 46.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #352 of 378 metros #36 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Dothan

Construction 27.3 Real Estate and Rental and Leasing 41.1 Finance and Insurance 48.5

Retail Trade in Other Alabama Metros

Tuscaloosa 32.9 #14/378 Auburn-Opelika 35.6 #27/378 Decatur 37.0 #31/378 Gadsden 41.9 #55/378 Huntsville 44.8 #81/378 Montgomery 49.9 #137/378 Birmingham 51.8 #161/378 Anniston-Oxford 52.9 #175/378 Mobile 54.9 #195/378 Florence-Muscle Shoals 61.9 #276/378

+ 1 more metros. View all in Alabama →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Dothan's retail trade sector, the industry concentration component (97.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.