NAICS 52

Finance and Insurance in Dothan, AL

Metro Market Score 48.5 (Challenging), ranked #159 of 331 metros. 279 establishments, 1,396 jobs.

Metro Market Score 48.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Dothan's finance and insurance market sits near the national metro median, ranking #159 of 331 with a market score of 48.5. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration

43.5

LQ: 0.57

Rank #144 of 331 metros

Wage Competitiveness

32.0

$80,630 avg wage

Growth Trend

↓ 34.4

Employment growth index

Rank #218 of 331 metros

Wage Pressure

49.6

YoY wage change index

279 Finance and Insurance Firms in Dothan

279

Establishments

+1.1% YoY

1,396

Total Employment

-2.5% YoY

$80,630

Average Annual Wage

+7.6% YoY

0.57

Location Quotient

Below national avg

Within Alabama

#8 of 10

finance and insurance metros in state

Alabama state rank

#18 of 51

for finance and insurance entry risk

vs State Median

+5.3

worse than median (43.2)

Dothan vs Alabama Statewide

How this metro's finance and insurance market compares to Alabama overall. The state ranks #18/51 for entry risk.

Measure	Dothan	AL Statewide
Overall Score	48.5 Challenging	48.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#159 of 331 metros	#18 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Dothan

Construction 27.3 Real Estate and Rental and Leasing 41.1 Retail Trade 72.8

Finance and Insurance in Other Alabama Metros

Auburn-Opelika 19.0 #6/331 Anniston-Oxford 29.0 #41/331 Gadsden 29.2 #43/331 Huntsville 34.0 #70/331 Daphne-Fairhope-Foley 39.1 #99/331 Florence-Muscle Shoals 43.2 #129/331 Decatur 44.6 #146/331 Birmingham 67.1 #277/331 Mobile 69.1 #289/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Dothan's 48.5 score. Useful when comparing markets with comparable entry profiles.

Elizabethtown, KY 48.6 #160/331 Dayton-Kettering-Beavercreek, OH 48.7 #161/331 Winchester, VA 48.8 #162/331 Youngstown-Warren, OH 48.9 #163/331 Sioux City, IA 49.1 #164/331 Grand Rapids-Wyoming-Kentwood, MI 47.8 #158/331 Chambersburg, PA 49.2 #165/331 Tallahassee, FL 49.3 #166/331 Fayetteville-Springdale-Rogers, AR 47.6 #157/331 Bremerton-Silverdale-Port Orchard, WA 49.4 #167/331

Finance and Insurance in States Bordering Alabama

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Tennessee 53.4 #33/51 Mississippi 54.5 #36/51 Georgia 56.4 #40/51 Florida 61.9 #46/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Dothan's finance and insurance sector, the employment growth component (65.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Dothan, AL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment