NAICS 52

Finance and Insurance in Dothan, AL

Metro Market Score 48.5 (Challenging), ranked #159 of 331 metros. 279 establishments, 1,396 jobs.

Metro Market Assessment

Metro Market Score 48.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Dothan's finance and insurance market sits near the national metro median, ranking #159 of 331 with a market score of 48.5. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
43.5
LQ: 0.57
Rank #144 of 331 metros
Wage Competitiveness
32.0
$80,630 avg wage
Growth Trend
↓ 34.4
Employment growth index
Rank #218 of 331 metros
Wage Pressure
49.6
YoY wage change index

279 Finance and Insurance Firms in Dothan

279
Establishments
+1.1% YoY
1,396
Total Employment
-2.5% YoY
$80,630
Average Annual Wage
+7.6% YoY
0.57
Location Quotient
Below national avg

Dothan vs Alabama Statewide

How this metro's finance and insurance market compares to Alabama overall. The state ranks #18/51 for entry risk.

Measure Dothan AL Statewide
Overall Score 48.5 Challenging 48.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #159 of 331 metros #18 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Dothan

Construction 27.3 Real Estate and Rental and Leasing 41.1 Retail Trade 72.8

Finance and Insurance in Other Alabama Metros

Auburn-Opelika 19.0 #6/331 Anniston-Oxford 29.0 #41/331 Gadsden 29.2 #43/331 Huntsville 34.0 #70/331 Daphne-Fairhope-Foley 39.1 #99/331 Florence-Muscle Shoals 43.2 #129/331 Decatur 44.6 #146/331 Birmingham 67.1 #277/331 Mobile 69.1 #289/331

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Dothan's finance and insurance sector, the employment growth component (65.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.