NAICS 52

Finance and Insurance in Gainesville, FL

Metro Market Score 38.7 (Moderate), ranked #94 of 331 metros. 396 establishments, 3,576 jobs.

Metro Market Assessment

Metro Market Score 38.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Employment in Gainesville's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 89.1. Combined with a 38.7 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
45.3
LQ: 0.58
Rank #150 of 331 metros
Wage Competitiveness
57.4
$91,723 avg wage
Growth Trend
↑ 89.1
Employment growth index
Rank #37 of 331 metros
Wage Pressure
48.6
YoY wage change index

396 Finance and Insurance Firms in Gainesville

396
Establishments
+9.4% YoY
3,576
Total Employment
+5.1% YoY
$91,723
Average Annual Wage
+7.2% YoY
0.58
Location Quotient
Below national avg

Gainesville vs Florida Statewide

How this metro's finance and insurance market compares to Florida overall. The state ranks #46/51 for entry risk.

Measure Gainesville FL Statewide
Overall Score 38.7 Moderate 61.9 High
Score Type Metro Market Score Entry Risk Score
Rank #94 of 331 metros #46 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Gainesville

Construction 18.0 Retail Trade 24.8 Other Services 28.3 Real Estate and Rental and Leasing 50.8 Information 53.9

Finance and Insurance in Other Florida Metros

Ocala 27.9 #32/331 Punta Gorda 34.3 #72/331 Homosassa Springs 39.0 #96/331 Deltona-Daytona Beach-Ormond Beach 39.8 #103/331 Palm Bay-Melbourne-Titusville 41.4 #112/331 Sebring 41.8 #117/331 Cape Coral-Fort Myers 45.6 #150/331 Tallahassee 49.3 #166/331 Port St. Lucie 50.7 #180/331 Sebastian-Vero Beach-West Vero Corridor 51.1 #182/331

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Gainesville's finance and insurance sector, the wage competitiveness component (57.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.