NAICS 52

Finance and Insurance in Gainesville, FL

Metro Market Score 38.7 (Moderate), ranked #94 of 331 metros. 396 establishments, 3,576 jobs.

Metro Market Score 38.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Employment in Gainesville's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 89.1. Combined with a 38.7 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

45.3

LQ: 0.58

Rank #150 of 331 metros

Wage Competitiveness

57.4

$91,723 avg wage

Growth Trend

↑ 89.1

Employment growth index

Rank #37 of 331 metros

Wage Pressure

48.6

YoY wage change index

396 Finance and Insurance Firms in Gainesville

396

Establishments

+9.4% YoY

3,576

Total Employment

+5.1% YoY

$91,723

Average Annual Wage

+7.2% YoY

0.58

Location Quotient

Below national avg

Within Florida

#3 of 22

finance and insurance metros in state

Florida state rank

#46 of 51

for finance and insurance entry risk

vs State Median

-14.0

better than median (52.6)

Gainesville vs Florida Statewide

How this metro's finance and insurance market compares to Florida overall. The state ranks #46/51 for entry risk.

Measure	Gainesville	FL Statewide
Overall Score	38.7 Moderate	61.9 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#94 of 331 metros	#46 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Gainesville

Construction 18.0 Retail Trade 24.8 Other Services 28.3 Real Estate and Rental and Leasing 50.8 Information 53.9

Finance and Insurance in Other Florida Metros

Ocala 27.9 #32/331 Punta Gorda 34.3 #72/331 Homosassa Springs 39.0 #96/331 Deltona-Daytona Beach-Ormond Beach 39.8 #103/331 Palm Bay-Melbourne-Titusville 41.4 #112/331 Sebring 41.8 #117/331 Cape Coral-Fort Myers 45.6 #150/331 Tallahassee 49.3 #166/331 Port St. Lucie 50.7 #180/331 Sebastian-Vero Beach-West Vero Corridor 51.1 #182/331

+ 11 more metros. View all in Florida →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Gainesville's 38.7 score. Useful when comparing markets with comparable entry profiles.

Yakima, WA 38.7 #95/331 Corpus Christi, TX 38.5 #93/331 Racine-Mount Pleasant, WI 38.5 #92/331 Homosassa Springs, FL 39.0 #96/331 Greenville, NC 39.1 #97/331 Corvallis, OR 39.1 #98/331 Daphne-Fairhope-Foley, AL 39.1 #99/331 Wichita, KS 38.1 #91/331 Sherman-Denison, TX 39.2 #100/331 Grand Forks, ND 38.1 #90/331

Finance and Insurance in States Bordering Florida

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Alabama 48.4 #18/51 Georgia 56.4 #40/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Gainesville's finance and insurance sector, the wage competitiveness component (57.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Gainesville, FL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment