NAICS 44-45

Retail Trade in Shreveport-Bossier City, LA

Metro Market Score 67.0 (Difficult), ranked #321 of 378 metros. 1,537 establishments, 19,319 jobs.

Metro Market Score 67.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Shreveport-Bossier City's retail trade sector saw employment decline over the past year (growth trend: 3.7). That contraction, combined with a 67.0 market score, puts this metro in the bottom quartile for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration

64.0

LQ: 1.20

Rank #242 of 378 metros

Wage Competitiveness

30.4

$35,790 avg wage

Growth Trend

↓ 3.7

Employment growth index

Rank #365 of 378 metros

Wage Pressure

72.5

YoY wage change index

1,537 Retail Trade Firms in Shreveport-Bossier City

1,537

Establishments

-9.1% YoY

19,319

Total Employment

-10.2% YoY

$35,790

Average Annual Wage

+2.1% YoY

1.20

Location Quotient

Above national avg

Within Louisiana

#8 of 10

retail trade metros in state

Louisiana state rank

#46 of 51

for retail trade entry risk

vs State Median

+10.3

worse than median (56.7)

Shreveport-Bossier City vs Louisiana Statewide

How this metro's retail trade market compares to Louisiana overall. The state ranks #46/51 for entry risk.

Measure	Shreveport-Bossier City	LA Statewide
Overall Score	67.0 Difficult	52.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#321 of 378 metros	#46 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Shreveport-Bossier City

Construction 52.0 Professional, Scientific, and Technical Services 52.9 Finance and Insurance 53.7 Administrative and Support Services 55.6 Real Estate and Rental and Leasing 59.5 Accommodation and Food Services 70.0

Retail Trade in Other Louisiana Metros

Monroe 34.0 #16/378 Lake Charles 39.0 #44/378 Baton Rouge 44.2 #77/378 Slidell-Mandeville-Covington 53.3 #178/378 Alexandria 56.6 #216/378 Houma-Bayou Cane-Thibodaux 56.7 #218/378 New Orleans-Metairie 63.3 #290/378 Hammond 69.7 #333/378 Lafayette 71.2 #344/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Shreveport-Bossier City's 67.0 score. Useful when comparing markets with comparable entry profiles.

Cape Girardeau, MO 66.9 #320/378 Grand Junction, CO 67.2 #322/378 Burlington-South Burlington, VT 67.3 #323/378 San Francisco-Oakland-Fremont, CA 66.7 #319/378 Kalamazoo-Portage, MI 66.6 #318/378 Jackson, MI 67.4 #324/378 Warner Robins, GA 66.4 #317/378 Utica-Rome, NY 66.3 #316/378 Springfield, MA 67.8 #325/378 Yakima, WA 67.8 #326/378

Retail Trade in States Bordering Louisiana

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Texas 41.6 #17/51 Arkansas 51.8 #44/51 Mississippi 59.2 #51/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Shreveport-Bossier City's retail trade sector, the employment growth component (96.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Shreveport-Bossier City, LA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment