NAICS 53

Real Estate and Rental and Leasing in Wisconsin: 2026 Market Risk Report

Entry risk 26.0 (Low), ranked #2 of 51 states. 6,227 establishments, 28,972 jobs.

Entry Risk Assessment

Entry Risk Score 26.0
Low 0-30
Moderate 30-42
Elevated 42-55
High 55+
Low Risk

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

⛔High Barrier to Entry🛡️Stable Market

Wisconsin exhibits structural stability in real estate and rental and leasing, with volatility at 5.1 and firm retention ranking in the top 10. These metrics suggest lower cyclical risk compared to the national baseline.

5-Year Firm Retention
84.3%
Percentile within industry
Rank #9 of 51 states
Growth Momentum
23.7
Scale of 0-100
Rank #40 of 51 states
Establishment Density
10.3
vs. national average
Rank #7 of 51 states
Market Volatility
5.1
Lower is more stable
Wage Pressure Index
48.8
Labor cost pressure

6,227 Establishments in Wisconsin

6,227
Establishments
+7.1% YoY
28,972
Total Employment
+2.9% YoY
$60,818
Average Annual Wage
+3.9% YoY

Wisconsin vs National Real Estate and Rental and Leasing Average

How Wisconsin's real estate and rental and leasing market compares to the national average across all 51 states.

Metric WI National Difference
Entry Risk Score 26.0 40.5 -14.5
5-Year Retention 84.3% 51.0% +33.3
Growth Momentum 23.7 39.4 -15.7
Market Volatility 5.1 22.1 -17.0
Establishment Density 10.3 34.1 -23.8
Wage Pressure 48.8 45.1 +3.7

Green = favorable vs national average. Red = less favorable. Metrics are relative within real estate and rental and leasing only.

Wisconsin Ranks #2 of 51 for Real Estate and Rental and Leasing

Wisconsin ranks #2 out of 51 states for real estate and rental and leasing market entry conditions.

Real Estate and Rental and Leasing Entry Risk by State

Rank State Risk Score Classification
#1 Pennsylvania 24.5 low
#2 Wisconsin You 26.0 low
#3 Nebraska 26.3 low
#4 South Dakota 26.4 low
#5 Massachusetts 27.7 low
Entry Risk by State Alaska — 34.9 · #15 Alabama — 31.9 · #13 Arkansas — 30.5 · #12 Arizona — 52.4 · #46 California — 47.1 · #39 Colorado — 52.1 · #44 Connecticut — 45.9 · #37 District of Columbia — 38.5 · #24 Delaware — 53.2 · #47 Florida — 54.7 · #49 Georgia — 51.6 · #43 Hawaii — 60.3 · #50 Iowa — 35.6 · #16 Idaho — 43.4 · #32 Illinois — 44.3 · #33 Indiana — 30.2 · #10 Kansas — 41.4 · #29 Kentucky — 30.3 · #11 Louisiana — 44.5 · #34 Massachusetts — 27.7 · #5 Maryland — 50.4 · #42 Maine — 28.3 · #6 Michigan — 39.3 · #26 Minnesota — 42.1 · #31 Missouri — 39.2 · #25 Mississippi — 30.0 · #8 Montana — 37.5 · #20 North Carolina — 38.1 · #23 North Dakota — 54.3 · #48 Nebraska — 26.3 · #3 New Hampshire — 29.6 · #7 New Jersey — 37.3 · #19 New Mexico — 52.3 · #45 Nevada — 61.9 · #51 New York — 37.6 · #21 Ohio — 33.2 · #14 Oklahoma — 42.0 · #30 Oregon — 44.8 · #35 Pennsylvania — 24.5 · #1 Rhode Island — 37.8 · #22 South Carolina — 44.9 · #36 South Dakota — 26.4 · #4 Tennessee — 37.2 · #18 Texas — 41.4 · #28 Utah — 46.6 · #38 Virginia — 35.6 · #17 Vermont — 30.1 · #9 Washington — 48.0 · #40 Wisconsin — 26.0 · #2 West Virginia — 40.6 · #27 Wyoming — 49.6 · #41
Low Moderate Elevated High

Tap a state to view details

About Entry Risk Score: A weighted composite of firm retention, growth momentum, market volatility, establishment density, and wage pressure. Lower scores indicate more favorable conditions. Read full methodology →

Data Sources

Data period: 2024. Last updated: February 2026. Next refresh expected: Q2 2026 (BLS QCEW update).

Compare to Another State

How does Wisconsin stack up against other states for real estate and rental and leasing?

Select a state above to see the comparison

Real Estate and Rental and Leasing in Neighboring States

How Wisconsin's real estate and rental and leasing market compares to bordering states.

Iowa 35.6 #16/51 Michigan 39.3 #26/51 Minnesota 42.1 #31/51 Illinois 44.3 #33/51

Other Industries in Wisconsin

Construction → Healthcare and Social Assistance → Retail Trade → Accommodation and Food Services → Professional, Scientific, and Technical Services → Finance and Insurance → Administrative and Support Services → Information → Other Services →