NAICS 53

Real Estate and Rental and Leasing in Salinas, CA

Metro Market Score 37.9 (Moderate), ranked #116 of 330 metros. 490 establishments, 2,052 jobs.

Metro Market Assessment

Metro Market Score 37.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth

Employment in Salinas's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 77.3. Combined with a 37.9 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
33.3
LQ: 0.66
Rank #110 of 330 metros
Wage Competitiveness
74.5
$63,296 avg wage
Growth Trend
↑ 77.3
Employment growth index
Rank #76 of 330 metros
Wage Pressure
20.3
YoY wage change index

490 Real Estate and Rental and Leasing Firms in Salinas

490
Establishments
+3.2% YoY
2,052
Total Employment
+4.3% YoY
$63,296
Average Annual Wage
+6.0% YoY
0.66
Location Quotient
Below national avg

Salinas vs California Statewide

How this metro's real estate and rental and leasing market compares to California overall. The state ranks #39/51 for entry risk.

Measure Salinas CA Statewide
Overall Score 37.9 Moderate 47.1 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #116 of 330 metros #39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Salinas

Construction 31.6 Healthcare and Social Assistance 32.3 Information 32.5 Professional, Scientific, and Technical Services 39.8 Other Services 50.2 Administrative and Support Services 51.2 Finance and Insurance 52.3 Retail Trade 53.7 Accommodation and Food Services 75.7

Real Estate and Rental and Leasing in Other California Metros

El Centro 22.5 #33/330 Hanford-Corcoran 29.8 #67/330 Fresno 30.3 #72/330 Modesto 35.8 #104/330 Merced 38.3 #119/330 Yuba City 40.3 #143/330 Visalia 41.8 #157/330 Redding 43.3 #171/330 Santa Cruz-Watsonville 44.3 #178/330 Bakersfield-Delano 46.5 #188/330

+ 14 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Salinas's real estate and rental and leasing sector, the wage competitiveness component (74.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.