NAICS 53

Real Estate and Rental and Leasing in Lawrence, KS

Metro Market Score 38.3 (Moderate), ranked #118 of 330 metros. 148 establishments, 622 jobs.

Metro Market Score 38.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Despite a mature real estate and rental and leasing presence (concentration: 50.6), Lawrence is still adding jobs in this sector. Growth trend sits at 57.0, and the overall 38.3 market score lands in the upper half. Established markets with growth are worth a closer look.

Industry Concentration

50.6

LQ: 0.79

Rank #167 of 330 metros

Wage Competitiveness

34.9

$51,687 avg wage

Growth Trend

↑ 57.0

Employment growth index

Rank #143 of 330 metros

Wage Pressure

19.9

YoY wage change index

148 Real Estate and Rental and Leasing Firms in Lawrence

148

Establishments

+0.0% YoY

622

Total Employment

+1.1% YoY

$51,687

Average Annual Wage

+5.7% YoY

0.79

Location Quotient

Below national avg

Within Kansas

#2 of 3

real estate and rental and leasing metros in state

Kansas state rank

#29 of 51

for real estate and rental and leasing entry risk

vs State Median

0.0

matches median (38.3)

Lawrence vs Kansas Statewide

How this metro's real estate and rental and leasing market compares to Kansas overall. The state ranks #29/51 for entry risk.

Measure	Lawrence	KS Statewide
Overall Score	38.3 Moderate	41.4 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#118 of 330 metros	#29 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lawrence

Healthcare and Social Assistance 16.1 Finance and Insurance 29.0 Construction 29.3 Administrative and Support Services 33.7 Retail Trade 42.2 Information 50.1 Accommodation and Food Services 67.6 Professional, Scientific, and Technical Services 75.6 Other Services 86.2

Real Estate and Rental and Leasing in Other Kansas Metros

Manhattan 27.1 #53/330 Wichita 52.5 #236/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Lawrence's 38.3 score. Useful when comparing markets with comparable entry profiles.

Merced, CA 38.3 #119/330 Hickory-Lenoir-Morganton, NC 38.4 #120/330 Traverse City, MI 38.5 #121/330 Lexington-Fayette, KY 38.0 #117/330 State College, PA 38.5 #122/330 Rockford, IL 38.5 #123/330 Mansfield, OH 38.5 #124/330 Cheyenne, WY 38.6 #125/330 Salinas, CA 37.9 #116/330 Palm Bay-Melbourne-Titusville, FL 38.7 #126/330

Real Estate and Rental and Leasing in States Bordering Kansas

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Nebraska 26.3 #3/51 Missouri 39.2 #25/51 Oklahoma 42.0 #30/51 Colorado 52.1 #44/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lawrence's real estate and rental and leasing sector, the employment growth component (43.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Lawrence, KS MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment