NAICS 53

Real Estate and Rental and Leasing in St. Cloud, MN

Metro Market Score 15.9 (Favorable), ranked #10 of 330 metros. 196 establishments, 1,110 jobs.

Metro Market Score 15.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth✓Favorable Market

St. Cloud ranks in the top 10% for real estate and rental and leasing market conditions, driven by above-average employment growth. With a market score of 15.9, conditions are relatively favorable compared to most metros.

Industry Concentration

35.8

LQ: 0.68

Rank #118 of 330 metros

Wage Competitiveness

2.4

$41,757 avg wage

Growth Trend

↑ 92.7

Employment growth index

Rank #25 of 330 metros

Wage Pressure

20.8

YoY wage change index

196 Real Estate and Rental and Leasing Firms in St. Cloud

196

Establishments

+3.2% YoY

1,110

Total Employment

+9.9% YoY

$41,757

Average Annual Wage

+6.4% YoY

0.68

Location Quotient

Below national avg

Within Minnesota

#1 of 4

real estate and rental and leasing metros in state

Minnesota state rank

#31 of 51

for real estate and rental and leasing entry risk

vs State Median

-17.9

better than median (33.8)

St. Cloud vs Minnesota Statewide

How this metro's real estate and rental and leasing market compares to Minnesota overall. The state ranks #31/51 for entry risk.

Measure	St. Cloud	MN Statewide
Overall Score	15.9 Favorable	42.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#10 of 330 metros	#31 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in St. Cloud

Accommodation and Food Services 39.7 Other Services 43.9 Retail Trade 54.1 Healthcare and Social Assistance 57.2 Information 57.9 Finance and Insurance 58.9 Administrative and Support Services 60.4 Construction 62.4

Real Estate and Rental and Leasing in Other Minnesota Metros

Duluth 30.6 #74/330 Mankato 33.8 #88/330 Minneapolis-St. Paul-Bloomington 62.4 #288/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of St. Cloud's 15.9 score. Useful when comparing markets with comparable entry profiles.

Cleveland, TN 15.9 #11/330 Albany, OR 17.1 #12/330 Green Bay, WI 17.2 #13/330 Eau Claire, WI 17.3 #14/330 Brownsville-Harlingen, TX 17.3 #15/330 Wheeling, WV 14.4 #9/330 Erie, PA 17.6 #16/330 Utica-Rome, NY 14.1 #8/330 Kingsport-Bristol, TN 13.8 #7/330 Decatur, AL 18.2 #17/330

Real Estate and Rental and Leasing in States Bordering Minnesota

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Wisconsin 26.0 #2/51 South Dakota 26.4 #4/51 Iowa 35.6 #16/51 North Dakota 54.3 #48/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For St. Cloud's real estate and rental and leasing sector, the industry concentration component (35.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the St. Cloud, MN MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment