NAICS 53

Real Estate and Rental and Leasing in Lakeland-Winter Haven, FL

Metro Market Score 37.1 (Moderate), ranked #112 of 330 metros. 939 establishments, 3,936 jobs.

Metro Market Assessment

Metro Market Score 37.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Lakeland-Winter Haven ranks in the upper half for real estate and rental and leasing market conditions, driven by above-average employment growth. With a market score of 37.1, conditions are relatively favorable compared to most metros.

Industry Concentration
73.6
LQ: 0.97
Rank #243 of 330 metros
Wage Competitiveness
31.5
$51,135 avg wage
Growth Trend
↑ 73.3
Employment growth index
Rank #89 of 330 metros
Wage Pressure
14.2
YoY wage change index

939 Real Estate and Rental and Leasing Firms in Lakeland-Winter Haven

939
Establishments
+2.7% YoY
3,936
Total Employment
+3.3% YoY
$51,135
Average Annual Wage
+1.4% YoY
0.97
Location Quotient
Below national avg

Lakeland-Winter Haven vs Florida Statewide

How this metro's real estate and rental and leasing market compares to Florida overall. The state ranks #49/51 for entry risk.

Measure Lakeland-Winter Haven FL Statewide
Overall Score 37.1 Moderate 54.7 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #112 of 330 metros #49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lakeland-Winter Haven

Information 28.8 Healthcare and Social Assistance 31.4 Professional, Scientific, and Technical Services 42.7 Construction 43.2 Administrative and Support Services 58.7 Other Services 59.4 Retail Trade 61.6 Accommodation and Food Services 62.6 Finance and Insurance 64.6

Real Estate and Rental and Leasing in Other Florida Metros

Sebring 22.7 #35/330 Tallahassee 35.4 #101/330 Palm Bay-Melbourne-Titusville 38.7 #126/330 Pensacola-Ferry Pass-Brent 38.8 #129/330 Ocala 39.6 #134/330 Homosassa Springs 44.2 #177/330 Punta Gorda 44.5 #181/330 Deltona-Daytona Beach-Ormond Beach 47.4 #196/330 Gainesville 50.8 #221/330 Jacksonville 53.6 #243/330

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lakeland-Winter Haven's real estate and rental and leasing sector, the industry concentration component (73.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.