NAICS 53

Real Estate and Rental and Leasing in Lakeland-Winter Haven, FL

Metro Market Score 37.1 (Moderate), ranked #112 of 330 metros. 939 establishments, 3,936 jobs.

Metro Market Score 37.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Lakeland-Winter Haven ranks in the upper half for real estate and rental and leasing market conditions, driven by above-average employment growth. With a market score of 37.1, conditions are relatively favorable compared to most metros.

Industry Concentration

73.6

LQ: 0.97

Rank #243 of 330 metros

Wage Competitiveness

31.5

$51,135 avg wage

Growth Trend

↑ 73.3

Employment growth index

Rank #89 of 330 metros

Wage Pressure

14.2

YoY wage change index

939 Real Estate and Rental and Leasing Firms in Lakeland-Winter Haven

939

Establishments

+2.7% YoY

3,936

Total Employment

+3.3% YoY

$51,135

Average Annual Wage

+1.4% YoY

0.97

Location Quotient

Below national avg

Within Florida

#3 of 22

real estate and rental and leasing metros in state

Florida state rank

#49 of 51

for real estate and rental and leasing entry risk

vs State Median

-18.9

better than median (56.0)

Lakeland-Winter Haven vs Florida Statewide

How this metro's real estate and rental and leasing market compares to Florida overall. The state ranks #49/51 for entry risk.

Measure	Lakeland-Winter Haven	FL Statewide
Overall Score	37.1 Moderate	54.7 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#112 of 330 metros	#49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lakeland-Winter Haven

Information 28.8 Healthcare and Social Assistance 31.4 Professional, Scientific, and Technical Services 42.7 Construction 43.2 Administrative and Support Services 58.7 Other Services 59.4 Retail Trade 61.6 Accommodation and Food Services 62.6 Finance and Insurance 64.6

Real Estate and Rental and Leasing in Other Florida Metros

Sebring 22.7 #35/330 Tallahassee 35.4 #101/330 Palm Bay-Melbourne-Titusville 38.7 #126/330 Pensacola-Ferry Pass-Brent 38.8 #129/330 Ocala 39.6 #134/330 Homosassa Springs 44.2 #177/330 Punta Gorda 44.5 #181/330 Deltona-Daytona Beach-Ormond Beach 47.4 #196/330 Gainesville 50.8 #221/330 Jacksonville 53.6 #243/330

+ 11 more metros. View all in Florida →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Lakeland-Winter Haven's 37.1 score. Useful when comparing markets with comparable entry profiles.

Sierra Vista-Douglas, AZ 37.1 #113/330 Sumter, SC 37.1 #111/330 Evansville, IN 36.6 #110/330 Bend, OR 37.8 #114/330 Madison, WI 37.8 #115/330 Salinas, CA 37.9 #116/330 Ithaca, NY 36.4 #109/330 Lexington-Fayette, KY 38.0 #117/330 Carson City, NV 36.2 #108/330 Lawrence, KS 38.3 #118/330

Real Estate and Rental and Leasing in States Bordering Florida

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Alabama 31.9 #13/51 Georgia 51.6 #43/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lakeland-Winter Haven's real estate and rental and leasing sector, the industry concentration component (73.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Lakeland-Winter Haven, FL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment