NAICS 52

Finance and Insurance in Pinehurst-Southern Pines, NC

Metro Market Score 41.8 (Moderate), ranked #116 of 331 metros. 178 establishments, 745 jobs.

Metro Market Assessment

Metro Market Score 41.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

🌱Emerging Market

Pinehurst-Southern Pines has a relatively low concentration of finance and insurance firms (index: 23.6) paired with positive employment growth. This suggests an underpenetrated market where demand may outpace current supply.

Industry Concentration
23.6
LQ: 0.46
Rank #78 of 331 metros
Wage Competitiveness
69.5
$97,199 avg wage
Growth Trend
↑ 58.3
Employment growth index
Rank #139 of 331 metros
Wage Pressure
30.1
YoY wage change index

178 Finance and Insurance Firms in Pinehurst-Southern Pines

178
Establishments
+100.0% YoY
745
Total Employment
+0.0% YoY
$97,199
Average Annual Wage
+0.0% YoY
0.46
Location Quotient
Below national avg

Pinehurst-Southern Pines vs North Carolina Statewide

How this metro's finance and insurance market compares to North Carolina overall. The state ranks #17/51 for entry risk.

Measure Pinehurst-Southern Pines NC Statewide
Overall Score 41.8 Moderate 48.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #116 of 331 metros #17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pinehurst-Southern Pines

Information 37.9 Construction 39.4 Real Estate and Rental and Leasing 40.1 Retail Trade 47.0 Administrative and Support Services 51.8 Professional, Scientific, and Technical Services 54.1 Other Services 66.0 Accommodation and Food Services 70.2 Healthcare and Social Assistance 75.2

Finance and Insurance in Other North Carolina Metros

Jacksonville 24.0 #17/331 Rocky Mount 25.5 #22/331 Goldsboro 27.5 #29/331 Hickory-Lenoir-Morganton 33.1 #64/331 Greenville 39.1 #97/331 Wilmington 39.7 #102/331 Fayetteville 43.0 #127/331 Asheville 59.2 #240/331 Burlington 61.4 #252/331 Durham-Chapel Hill 62.0 #259/331

+ 4 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pinehurst-Southern Pines's finance and insurance sector, the wage competitiveness component (69.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.