NAICS 72

Accommodation and Food Services in Pinehurst-Southern Pines, NC

Metro Market Score 70.2 (Difficult), ranked #262 of 298 metros. 278 establishments, 6,226 jobs.

Metro Market Score 70.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub

Pinehurst-Southern Pines is a specialized hub for accommodation and food services, with a location quotient of 1.71 and industry concentration in the bottom quartile. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

95.3

LQ: 1.71

Rank #284 of 298 metros

Wage Competitiveness

72.5

$28,402 avg wage

Growth Trend

45.3

Employment growth index

Rank #164 of 298 metros

Wage Pressure

59.4

YoY wage change index

278 Accommodation and Food Services Firms in Pinehurst-Southern Pines

278

Establishments

+100.0% YoY

6,226

Total Employment

+0.0% YoY

$28,402

Average Annual Wage

+0.0% YoY

1.71

Location Quotient

Above national avg

Within North Carolina

#13 of 14

accommodation and food services metros in state

North Carolina state rank

#2 of 51

for accommodation and food services entry risk

vs State Median

+16.8

worse than median (53.4)

Pinehurst-Southern Pines vs North Carolina Statewide

How this metro's accommodation and food services market compares to North Carolina overall. The state ranks #2/51 for entry risk.

Measure	Pinehurst-Southern Pines	NC Statewide
Overall Score	70.2 Difficult	23.4 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#262 of 298 metros	#2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pinehurst-Southern Pines

Information 37.9 Construction 39.4 Real Estate and Rental and Leasing 40.1 Finance and Insurance 41.8 Retail Trade 47.0 Administrative and Support Services 51.8 Professional, Scientific, and Technical Services 54.1 Other Services 66.0 Healthcare and Social Assistance 75.2

Accommodation and Food Services in Other North Carolina Metros

Hickory-Lenoir-Morganton 30.8 #16/298 Durham-Chapel Hill 40.0 #49/298 Raleigh-Cary 42.8 #64/298 Burlington 45.6 #92/298 Greensboro-High Point 49.3 #111/298 Wilmington 50.4 #117/298 Rocky Mount 52.0 #131/298 Winston-Salem 53.4 #142/298 Greenville 54.0 #149/298 Jacksonville 59.4 #179/298

+ 3 more metros. View all in North Carolina →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Pinehurst-Southern Pines's 70.2 score. Useful when comparing markets with comparable entry profiles.

Muskegon-Norton Shores, MI 70.2 #261/298 Urban Honolulu, HI 70.3 #263/298 Yuba City, CA 70.4 #264/298 Shreveport-Bossier City, LA 70.0 #260/298 Tampa-St. Petersburg-Clearwater, FL 70.4 #265/298 Sierra Vista-Douglas, AZ 69.8 #259/298 Bridgeport-Stamford-Danbury, CT 69.8 #258/298 San Francisco-Oakland-Fremont, CA 69.5 #257/298 Homosassa Springs, FL 69.4 #256/298 Bremerton-Silverdale-Port Orchard, WA 69.2 #255/298

Accommodation and Food Services in States Bordering North Carolina

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

South Carolina 29.2 #9/51 Tennessee 29.5 #13/51 Virginia 33.6 #16/51 Georgia 43.6 #35/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pinehurst-Southern Pines's accommodation and food services sector, the industry concentration component (95.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Pinehurst-Southern Pines, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment