NAICS 52

Finance and Insurance in Rocky Mount, NC

Metro Market Score 25.5 (Favorable), ranked #22 of 331 metros. 179 establishments, 1,153 jobs.

Metro Market Assessment

Metro Market Score 25.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth✓Favorable Market

Employment in Rocky Mount's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 95.5. Combined with a 25.5 market score, this metro sits in the top 10% for overall conditions.

Industry Concentration
36.3
LQ: 0.52
Rank #120 of 331 metros
Wage Competitiveness
26.3
$78,470 avg wage
Growth Trend
↑ 95.5
Employment growth index
Rank #16 of 331 metros
Wage Pressure
42.4
YoY wage change index

179 Finance and Insurance Firms in Rocky Mount

179
Establishments
+0.0% YoY
1,153
Total Employment
+10.0% YoY
$78,470
Average Annual Wage
+4.8% YoY
0.52
Location Quotient
Below national avg

Rocky Mount vs North Carolina Statewide

How this metro's finance and insurance market compares to North Carolina overall. The state ranks #17/51 for entry risk.

Measure Rocky Mount NC Statewide
Overall Score 25.5 Favorable 48.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #22 of 331 metros #17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Rocky Mount

Administrative and Support Services 29.7 Other Services 29.9 Real Estate and Rental and Leasing 33.1 Professional, Scientific, and Technical Services 39.9 Construction 43.5 Information 44.4 Accommodation and Food Services 52.0 Retail Trade 56.1

Finance and Insurance in Other North Carolina Metros

Jacksonville 24.0 #17/331 Goldsboro 27.5 #29/331 Hickory-Lenoir-Morganton 33.1 #64/331 Greenville 39.1 #97/331 Wilmington 39.7 #102/331 Pinehurst-Southern Pines 41.8 #116/331 Fayetteville 43.0 #127/331 Asheville 59.2 #240/331 Burlington 61.4 #252/331 Durham-Chapel Hill 62.0 #259/331

+ 4 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Rocky Mount's finance and insurance sector, the industry concentration component (36.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.