NAICS 52

Finance and Insurance in Goldsboro, NC

Metro Market Score 27.5 (Favorable), ranked #29 of 331 metros. 127 establishments, 1,002 jobs.

Metro Market Score 27.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth✓Favorable Market

Employment in Goldsboro's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 78.3. Combined with a 27.5 market score, this metro sits in the top 10% for overall conditions.

Industry Concentration

47.4

LQ: 0.59

Rank #157 of 331 metros

Wage Competitiveness

7.0

$67,268 avg wage

Growth Trend

↑ 78.3

Employment growth index

Rank #73 of 331 metros

Wage Pressure

36.8

YoY wage change index

127 Finance and Insurance Firms in Goldsboro

127

Establishments

-0.8% YoY

1,002

Total Employment

+1.9% YoY

$67,268

Average Annual Wage

+2.6% YoY

0.59

Location Quotient

Below national avg

Within North Carolina

#3 of 15

finance and insurance metros in state

North Carolina state rank

#17 of 51

for finance and insurance entry risk

vs State Median

-15.5

better than median (43.0)

Goldsboro vs North Carolina Statewide

How this metro's finance and insurance market compares to North Carolina overall. The state ranks #17/51 for entry risk.

Measure	Goldsboro	NC Statewide
Overall Score	27.5 Favorable	48.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#29 of 331 metros	#17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Goldsboro

Information 10.2 Professional, Scientific, and Technical Services 18.3 Real Estate and Rental and Leasing 29.8 Other Services 35.6 Construction 36.6 Administrative and Support Services 37.6 Healthcare and Social Assistance 41.0 Retail Trade 45.0 Accommodation and Food Services 61.8

Finance and Insurance in Other North Carolina Metros

Jacksonville 24.0 #17/331 Rocky Mount 25.5 #22/331 Hickory-Lenoir-Morganton 33.1 #64/331 Greenville 39.1 #97/331 Wilmington 39.7 #102/331 Pinehurst-Southern Pines 41.8 #116/331 Fayetteville 43.0 #127/331 Asheville 59.2 #240/331 Burlington 61.4 #252/331 Durham-Chapel Hill 62.0 #259/331

+ 4 more metros. View all in North Carolina →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Goldsboro's 27.5 score. Useful when comparing markets with comparable entry profiles.

Blacksburg-Christiansburg-Radford, VA 27.5 #30/331 Brunswick-St. Simons, GA 27.3 #28/331 Spartanburg, SC 27.9 #31/331 Jonesboro, AR 27.0 #27/331 Ocala, FL 27.9 #32/331 Morgantown, WV 28.0 #33/331 Eagle Pass, TX 28.1 #34/331 McAllen-Edinburg-Mission, TX 26.8 #26/331 Elkhart-Goshen, IN 26.5 #25/331 Laredo, TX 28.6 #35/331

Finance and Insurance in States Bordering North Carolina

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

South Carolina 48.4 #16/51 Virginia 50.8 #26/51 Tennessee 53.4 #33/51 Georgia 56.4 #40/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Goldsboro's finance and insurance sector, the industry concentration component (47.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Goldsboro, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment