NAICS 52

Finance and Insurance in Greenville, NC

Metro Market Score 39.1 (Moderate), ranked #97 of 331 metros. 250 establishments, 1,327 jobs.

Metro Market Score 39.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

Greenville's finance and insurance market sits near the national metro median, ranking #97 of 331 with a market score of 39.1. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration

13.3

LQ: 0.40

Rank #44 of 331 metros

Wage Competitiveness

34.7

$81,983 avg wage

Growth Trend

↓ 29.0

Employment growth index

Rank #236 of 331 metros

Wage Pressure

28.8

YoY wage change index

250 Finance and Insurance Firms in Greenville

250

Establishments

-0.8% YoY

1,327

Total Employment

-2.9% YoY

$81,983

Average Annual Wage

-0.5% YoY

0.40

Location Quotient

Below national avg

Within North Carolina

#5 of 15

finance and insurance metros in state

North Carolina state rank

#17 of 51

for finance and insurance entry risk

vs State Median

-3.9

better than median (43.0)

Greenville vs North Carolina Statewide

How this metro's finance and insurance market compares to North Carolina overall. The state ranks #17/51 for entry risk.

Measure	Greenville	NC Statewide
Overall Score	39.1 Moderate	48.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#97 of 331 metros	#17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Greenville

Other Services 23.3 Construction 29.9 Professional, Scientific, and Technical Services 32.3 Healthcare and Social Assistance 33.8 Information 46.9 Real Estate and Rental and Leasing 47.9 Accommodation and Food Services 54.0 Retail Trade 62.9 Administrative and Support Services 77.1

Finance and Insurance in Other North Carolina Metros

Jacksonville 24.0 #17/331 Rocky Mount 25.5 #22/331 Goldsboro 27.5 #29/331 Hickory-Lenoir-Morganton 33.1 #64/331 Wilmington 39.7 #102/331 Pinehurst-Southern Pines 41.8 #116/331 Fayetteville 43.0 #127/331 Asheville 59.2 #240/331 Burlington 61.4 #252/331 Durham-Chapel Hill 62.0 #259/331

+ 4 more metros. View all in North Carolina →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Greenville's 39.1 score. Useful when comparing markets with comparable entry profiles.

Corvallis, OR 39.1 #98/331 Daphne-Fairhope-Foley, AL 39.1 #99/331 Homosassa Springs, FL 39.0 #96/331 Sherman-Denison, TX 39.2 #100/331 Yakima, WA 38.7 #95/331 Gainesville, FL 38.7 #94/331 Corpus Christi, TX 38.5 #93/331 Racine-Mount Pleasant, WI 38.5 #92/331 Visalia, CA 39.7 #101/331 Wilmington, NC 39.7 #102/331

Finance and Insurance in States Bordering North Carolina

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

South Carolina 48.4 #16/51 Virginia 50.8 #26/51 Tennessee 53.4 #33/51 Georgia 56.4 #40/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Greenville's finance and insurance sector, the employment growth component (71.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Greenville, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment