NAICS 51

Information in Pinehurst-Southern Pines, NC

Metro Market Score 37.9 (Moderate), ranked #102 of 294 metros. 68 establishments, 317 jobs.

Metro Market Assessment

Metro Market Score 37.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national information average.

Pinehurst-Southern Pines ranks in the upper half for information market conditions, driven by above-average employment growth. With a market score of 37.9, conditions are relatively favorable compared to most metros.

Industry Concentration
43.9
LQ: 0.42
Rank #129 of 294 metros
Wage Competitiveness
57.8
$82,761 avg wage
Growth Trend
↑ 70.1
Employment growth index
Rank #89 of 294 metros
Wage Pressure
17.4
YoY wage change index

68 Information Firms in Pinehurst-Southern Pines

68
Establishments
+100.0% YoY
317
Total Employment
+0.0% YoY
$82,761
Average Annual Wage
+0.0% YoY
0.42
Location Quotient
Below national avg

Pinehurst-Southern Pines vs North Carolina Statewide

How this metro's information market compares to North Carolina overall. The state ranks #28/51 for entry risk.

Measure Pinehurst-Southern Pines NC Statewide
Overall Score 37.9 Moderate 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #102 of 294 metros #28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pinehurst-Southern Pines

Construction 39.4 Real Estate and Rental and Leasing 40.1 Finance and Insurance 41.8 Retail Trade 47.0 Administrative and Support Services 51.8 Professional, Scientific, and Technical Services 54.1 Other Services 66.0 Accommodation and Food Services 70.2 Healthcare and Social Assistance 75.2

Information in Other North Carolina Metros

Goldsboro 10.2 #2/294 Fayetteville 26.9 #45/294 Winston-Salem 34.6 #81/294 Jacksonville 36.4 #92/294 Rocky Mount 44.4 #148/294 Hickory-Lenoir-Morganton 45.4 #157/294 Greenville 46.9 #169/294 Greensboro-High Point 49.0 #185/294 Charlotte-Concord-Gastonia 56.8 #220/294 Asheville 64.8 #257/294

+ 2 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pinehurst-Southern Pines's information sector, the wage competitiveness component (57.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.