NAICS 52

Finance and Insurance in Lansing-East Lansing, MI

Metro Market Score 50.5 (Challenging), ranked #176 of 331 metros. 615 establishments, 12,180 jobs.

Metro Market Score 50.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Lansing-East Lansing pairs above-average finance and insurance concentration (94.6) with positive employment growth (trend: 76.7). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration

94.6

LQ: 1.37

Rank #313 of 331 metros

Wage Competitiveness

45.9

$87,231 avg wage

Growth Trend

↑ 76.7

Employment growth index

Rank #78 of 331 metros

Wage Pressure

41.9

YoY wage change index

615 Finance and Insurance Firms in Lansing-East Lansing

615

Establishments

-5.1% YoY

12,180

Total Employment

+1.7% YoY

$87,231

Average Annual Wage

+4.6% YoY

1.37

Location Quotient

Above national avg

Within Michigan

#9 of 15

finance and insurance metros in state

Michigan state rank

#23 of 51

for finance and insurance entry risk

vs State Median

+2.7

worse than median (47.8)

Lansing-East Lansing vs Michigan Statewide

How this metro's finance and insurance market compares to Michigan overall. The state ranks #23/51 for entry risk.

Measure	Lansing-East Lansing	MI Statewide
Overall Score	50.5 Challenging	49.8 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#176 of 331 metros	#23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lansing-East Lansing

Healthcare and Social Assistance 34.2 Accommodation and Food Services 34.6 Construction 39.8 Real Estate and Rental and Leasing 44.5 Retail Trade 55.0 Administrative and Support Services 59.3 Information 61.6 Other Services 64.9

Finance and Insurance in Other Michigan Metros

Monroe 17.3 #2/331 Muskegon-Norton Shores 19.4 #8/331 Battle Creek 24.2 #18/331 Bay City 31.5 #57/331 Midland 41.6 #113/331 Jackson 42.4 #122/331 Niles 44.1 #138/331 Grand Rapids-Wyoming-Kentwood 47.8 #158/331 Ann Arbor 52.0 #188/331 Saginaw 53.3 #200/331

+ 4 more metros. View all in Michigan →

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Lansing-East Lansing's 50.5 score. Useful when comparing markets with comparable entry profiles.

Tulsa, OK 50.5 #177/331 Duluth, MN 50.5 #178/331 Hanford-Corcoran, CA 50.3 #175/331 Rapid City, SD 50.7 #179/331 Port St. Lucie, FL 50.7 #180/331 Medford, OR 50.1 #174/331 Greenville-Anderson-Greer, SC 51.0 #181/331 Great Falls, MT 49.9 #173/331 Sebastian-Vero Beach-West Vero Corridor, FL 51.1 #182/331 Oxnard-Thousand Oaks-Ventura, CA 49.9 #172/331

Finance and Insurance in States Bordering Michigan

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Wisconsin 45.3 #8/51 Indiana 45.4 #9/51 Ohio 48.2 #14/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lansing-East Lansing's finance and insurance sector, the industry concentration component (94.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Lansing-East Lansing, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment