NAICS 52

Finance and Insurance in Lansing-East Lansing, MI

Metro Market Score 50.5 (Challenging), ranked #176 of 331 metros. 615 establishments, 12,180 jobs.

Metro Market Assessment

Metro Market Score 50.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Lansing-East Lansing pairs above-average finance and insurance concentration (94.6) with positive employment growth (trend: 76.7). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
94.6
LQ: 1.37
Rank #313 of 331 metros
Wage Competitiveness
45.9
$87,231 avg wage
Growth Trend
↑ 76.7
Employment growth index
Rank #78 of 331 metros
Wage Pressure
41.9
YoY wage change index

615 Finance and Insurance Firms in Lansing-East Lansing

615
Establishments
-5.1% YoY
12,180
Total Employment
+1.7% YoY
$87,231
Average Annual Wage
+4.6% YoY
1.37
Location Quotient
Above national avg

Lansing-East Lansing vs Michigan Statewide

How this metro's finance and insurance market compares to Michigan overall. The state ranks #23/51 for entry risk.

Measure Lansing-East Lansing MI Statewide
Overall Score 50.5 Challenging 49.8 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #176 of 331 metros #23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Lansing-East Lansing

Healthcare and Social Assistance 34.2 Accommodation and Food Services 34.6 Construction 39.8 Real Estate and Rental and Leasing 44.5 Retail Trade 55.0 Administrative and Support Services 59.3 Information 61.6 Other Services 64.9

Finance and Insurance in Other Michigan Metros

Monroe 17.3 #2/331 Muskegon-Norton Shores 19.4 #8/331 Battle Creek 24.2 #18/331 Bay City 31.5 #57/331 Midland 41.6 #113/331 Jackson 42.4 #122/331 Niles 44.1 #138/331 Grand Rapids-Wyoming-Kentwood 47.8 #158/331 Ann Arbor 52.0 #188/331 Saginaw 53.3 #200/331

+ 4 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Lansing-East Lansing's finance and insurance sector, the industry concentration component (94.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.