NAICS 52

Finance and Insurance in Harrisonburg, VA

Metro Market Score 41.1 (Moderate), ranked #111 of 331 metros. 171 establishments, 1,039 jobs.

Metro Market Score 41.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

At #111 of 331 metros, Harrisonburg's finance and insurance sector scores 41.1 on the market index. Concentration (11.8), wage levels (36.9), and growth (26.6) all track close to the median. Local factors like lease costs and client access will matter more than macro signals.

Industry Concentration

11.8

LQ: 0.39

Rank #39 of 331 metros

Wage Competitiveness

36.9

$83,055 avg wage

Growth Trend

↓ 26.6

Employment growth index

Rank #244 of 331 metros

Wage Pressure

34.7

YoY wage change index

171 Finance and Insurance Firms in Harrisonburg

171

Establishments

-1.7% YoY

1,039

Total Employment

-3.3% YoY

$83,055

Average Annual Wage

+1.8% YoY

0.39

Location Quotient

Below national avg

Within Virginia

#3 of 5

finance and insurance metros in state

Virginia state rank

#26 of 51

for finance and insurance entry risk

vs State Median

0.0

matches median (41.1)

Harrisonburg vs Virginia Statewide

How this metro's finance and insurance market compares to Virginia overall. The state ranks #26/51 for entry risk.

Measure	Harrisonburg	VA Statewide
Overall Score	41.1 Moderate	50.8 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#111 of 331 metros	#26 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Harrisonburg

Information 35.1 Construction 38.2 Professional, Scientific, and Technical Services 38.6 Administrative and Support Services 40.4 Real Estate and Rental and Leasing 40.5 Other Services 45.1 Healthcare and Social Assistance 49.1 Retail Trade 53.9 Accommodation and Food Services 60.1

Finance and Insurance in Other Virginia Metros

Blacksburg-Christiansburg-Radford 27.5 #30/331 Staunton-Stuarts Draft 37.1 #83/331 Winchester 48.8 #162/331 Charlottesville 57.0 #231/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Harrisonburg's 41.1 score. Useful when comparing markets with comparable entry profiles.

Mankato, MN 41.0 #110/331 Palm Bay-Melbourne-Titusville, FL 41.4 #112/331 Weirton-Steubenville, WV 40.8 #109/331 Williamsport, PA 40.7 #108/331 Rome, GA 40.7 #107/331 Midland, MI 41.6 #113/331 Killeen-Temple, TX 41.7 #114/331 Wichita Falls, TX 40.5 #106/331 Savannah, GA 41.8 #115/331 Pinehurst-Southern Pines, NC 41.8 #116/331

Finance and Insurance in States Bordering Virginia

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

West Virginia 39.8 #2/51 Kentucky 40.0 #3/51 District of Columbia 47.9 #13/51 North Carolina 48.4 #17/51 Maryland 52.6 #30/51 Tennessee 53.4 #33/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Harrisonburg's finance and insurance sector, the employment growth component (73.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Harrisonburg, VA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment