NAICS 52

Finance and Insurance in Modesto, CA

Metro Market Score 43.8 (Moderate), ranked #135 of 331 metros. 480 establishments, 2,633 jobs.

Metro Market Assessment

Metro Market Score 43.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

Modesto's finance and insurance market sits near the national metro median, ranking #135 of 331 with a market score of 43.8. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
4.8
LQ: 0.33
Rank #16 of 331 metros
Wage Competitiveness
53.8
$90,290 avg wage
Growth Trend
↓ 28.1
Employment growth index
Rank #239 of 331 metros
Wage Pressure
37.8
YoY wage change index

480 Finance and Insurance Firms in Modesto

480
Establishments
-4.2% YoY
2,633
Total Employment
-3.1% YoY
$90,290
Average Annual Wage
+3.0% YoY
0.33
Location Quotient
Below national avg

Modesto vs California Statewide

How this metro's finance and insurance market compares to California overall. The state ranks #12/51 for entry risk.

Measure Modesto CA Statewide
Overall Score 43.8 Moderate 46.9 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #135 of 331 metros #12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Modesto

Professional, Scientific, and Technical Services 24.5 Information 33.7 Real Estate and Rental and Leasing 35.8 Other Services 45.5 Construction 48.2 Administrative and Support Services 52.6 Healthcare and Social Assistance 55.4 Retail Trade 64.0 Accommodation and Food Services 78.3

Finance and Insurance in Other California Metros

Bakersfield-Delano 19.0 #5/331 El Centro 28.6 #36/331 Redding 32.8 #63/331 Merced 34.4 #73/331 Visalia 39.7 #101/331 Fresno 42.2 #121/331 Santa Maria-Santa Barbara 42.6 #124/331 Vallejo 43.3 #130/331 Napa 43.5 #131/331 Riverside-San Bernardino-Ontario 43.9 #136/331

+ 13 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Modesto's finance and insurance sector, the employment growth component (71.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.