NAICS 51

Information in Modesto, CA

Metro Market Score 33.7 (Favorable), ranked #79 of 294 metros. 64 establishments, 729 jobs.

Metro Market Score 33.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

Modesto's information market sits near the national metro median, ranking #79 of 294 with a market score of 33.7. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration

6.8

LQ: 0.20

Rank #20 of 294 metros

Wage Competitiveness

38.4

$70,968 avg wage

Growth Trend

↓ 39.1

Employment growth index

Rank #180 of 294 metros

Wage Pressure

20.6

YoY wage change index

64 Information Firms in Modesto

Establishments

-7.2% YoY

729

Total Employment

-3.8% YoY

$70,968

Average Annual Wage

+3.6% YoY

0.20

Location Quotient

Below national avg

Within California

#8 of 24

information metros in state

California state rank

#51 of 51

for information entry risk

vs State Median

-10.8

better than median (44.5)

Modesto vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure	Modesto	CA Statewide
Overall Score	33.7 Favorable	56.6 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#79 of 294 metros	#51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Modesto

Professional, Scientific, and Technical Services 24.5 Real Estate and Rental and Leasing 35.8 Finance and Insurance 43.8 Other Services 45.5 Construction 48.2 Administrative and Support Services 52.6 Healthcare and Social Assistance 55.4 Retail Trade 64.0 Accommodation and Food Services 78.3

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Bakersfield-Delano 28.7 #54/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Salinas 32.5 #75/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294 Redding 41.3 #124/294

+ 13 more metros. View all in California →

Information Metros With Similar Conditions

Metros within 5 points of Modesto's 33.7 score. Useful when comparing markets with comparable entry profiles.

Pocatello, ID 33.5 #78/294 York-Hanover, PA 33.4 #77/294 Kankakee, IL 33.1 #76/294 Naples-Marco Island, FL 34.5 #80/294 Winston-Salem, NC 34.6 #81/294 Grants Pass, OR 34.8 #82/294 Salinas, CA 32.5 #75/294 Daphne-Fairhope-Foley, AL 35.0 #83/294 Erie, PA 32.4 #74/294 Harrisonburg, VA 35.1 #84/294

Information in States Bordering California

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Arizona 49.2 #41/51 Oregon 52.0 #45/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Modesto's information sector, the employment growth component (60.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Modesto, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment