NAICS 51

Information in Modesto, CA

Metro Market Score 33.7 (Favorable), ranked #79 of 294 metros. 64 establishments, 729 jobs.

Metro Market Assessment

Metro Market Score 33.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

Modesto's information market sits near the national metro median, ranking #79 of 294 with a market score of 33.7. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
6.8
LQ: 0.20
Rank #20 of 294 metros
Wage Competitiveness
38.4
$70,968 avg wage
Growth Trend
↓ 39.1
Employment growth index
Rank #180 of 294 metros
Wage Pressure
20.6
YoY wage change index

64 Information Firms in Modesto

64
Establishments
-7.2% YoY
729
Total Employment
-3.8% YoY
$70,968
Average Annual Wage
+3.6% YoY
0.20
Location Quotient
Below national avg

Modesto vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure Modesto CA Statewide
Overall Score 33.7 Favorable 56.6 High
Score Type Metro Market Score Entry Risk Score
Rank #79 of 294 metros #51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Modesto

Professional, Scientific, and Technical Services 24.5 Real Estate and Rental and Leasing 35.8 Finance and Insurance 43.8 Other Services 45.5 Construction 48.2 Administrative and Support Services 52.6 Healthcare and Social Assistance 55.4 Retail Trade 64.0 Accommodation and Food Services 78.3

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Bakersfield-Delano 28.7 #54/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Salinas 32.5 #75/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294 Redding 41.3 #124/294

+ 13 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Modesto's information sector, the employment growth component (60.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.