NAICS 44-45

Retail Trade in Vineland, NJ

Metro Market Score 62.1 (Difficult), ranked #277 of 378 metros. 452 establishments, 7,550 jobs.

Metro Market Score 62.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Market conditions for retail trade in Vineland are tougher than average. The 62.1 market score reflects a combination of high labor costs, mixed growth signals, and an already crowded field. Rank: #277 of 378 metros.

Industry Concentration

78.8

LQ: 1.27

Rank #298 of 378 metros

Wage Competitiveness

62.7

$38,957 avg wage

Growth Trend

↑ 73.0

Employment growth index

Rank #103 of 378 metros

Wage Pressure

93.3

YoY wage change index

452 Retail Trade Firms in Vineland

452

Establishments

+0.2% YoY

7,550

Total Employment

+0.6% YoY

$38,957

Average Annual Wage

+6.1% YoY

1.27

Location Quotient

Above national avg

Within New Jersey

#3 of 3

retail trade metros in state

New Jersey state rank

#27 of 51

for retail trade entry risk

vs State Median

+12.3

worse than median (49.8)

Vineland vs New Jersey Statewide

How this metro's retail trade market compares to New Jersey overall. The state ranks #27/51 for entry risk.

Measure	Vineland	NJ Statewide
Overall Score	62.1 Difficult	43.7 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#277 of 378 metros	#27 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Vineland

Other Services 30.4 Administrative and Support Services 37.3 Accommodation and Food Services 38.5 Healthcare and Social Assistance 45.0 Construction 65.2

Retail Trade in Other New Jersey Metros

Trenton-Princeton 42.0 #57/378 Atlantic City-Hammonton 49.8 #134/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Vineland's 62.1 score. Useful when comparing markets with comparable entry profiles.

Los Angeles-Long Beach-Anaheim, CA 62.2 #278/378 Florence-Muscle Shoals, AL 61.9 #276/378 Florence, SC 61.9 #275/378 Salt Lake City-Murray, UT 62.5 #279/378 Minot, ND 62.5 #280/378 Rochester, NY 62.6 #281/378 Burlington, NC 61.6 #274/378 Lakeland-Winter Haven, FL 61.6 #273/378 Bangor, ME 61.6 #271/378 Stockton-Lodi, CA 61.6 #272/378

Retail Trade in States Bordering New Jersey

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Pennsylvania 38.1 #6/51 Delaware 41.8 #19/51 New York 57.2 #49/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Vineland's retail trade sector, the industry concentration component (78.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Vineland, NJ MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment