NAICS 53

Real Estate and Rental and Leasing in Rocky Mount, NC

Metro Market Score 33.1 (Favorable), ranked #86 of 330 metros. 132 establishments, 424 jobs.

Metro Market Assessment

Metro Market Score 33.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Real Estate and Rental and Leasing conditions in Rocky Mount are mixed. The 33.1 market score puts it at #86 of 330, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration
11.2
LQ: 0.50
Rank #37 of 330 metros
Wage Competitiveness
44.9
$53,783 avg wage
Growth Trend
47.3
Employment growth index
Rank #175 of 330 metros
Wage Pressure
16.4
YoY wage change index

132 Real Estate and Rental and Leasing Firms in Rocky Mount

132
Establishments
-2.9% YoY
424
Total Employment
+0.2% YoY
$53,783
Average Annual Wage
+3.1% YoY
0.50
Location Quotient
Below national avg

Rocky Mount vs North Carolina Statewide

How this metro's real estate and rental and leasing market compares to North Carolina overall. The state ranks #23/51 for entry risk.

Measure Rocky Mount NC Statewide
Overall Score 33.1 Favorable 38.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #86 of 330 metros #23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Rocky Mount

Finance and Insurance 25.5 Administrative and Support Services 29.7 Other Services 29.9 Professional, Scientific, and Technical Services 39.9 Construction 43.5 Information 44.4 Accommodation and Food Services 52.0 Retail Trade 56.1

Real Estate and Rental and Leasing in Other North Carolina Metros

Goldsboro 29.8 #66/330 Burlington 31.2 #76/330 Hickory-Lenoir-Morganton 38.4 #120/330 Winston-Salem 39.9 #135/330 Pinehurst-Southern Pines 40.1 #137/330 Durham-Chapel Hill 40.8 #149/330 Wilmington 41.9 #161/330 Greenville 47.9 #201/330 Fayetteville 52.5 #235/330 Jacksonville 53.0 #239/330

+ 4 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Rocky Mount's real estate and rental and leasing sector, the employment growth component (52.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.