NAICS 53

Real Estate and Rental and Leasing in Rocky Mount, NC

Metro Market Score 33.1 (Favorable), ranked #86 of 330 metros. 132 establishments, 424 jobs.

Metro Market Score 33.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Real Estate and Rental and Leasing conditions in Rocky Mount are mixed. The 33.1 market score puts it at #86 of 330, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

11.2

LQ: 0.50

Rank #37 of 330 metros

Wage Competitiveness

44.9

$53,783 avg wage

Growth Trend

47.3

Employment growth index

Rank #175 of 330 metros

Wage Pressure

16.4

YoY wage change index

132 Real Estate and Rental and Leasing Firms in Rocky Mount

132

Establishments

-2.9% YoY

424

Total Employment

+0.2% YoY

$53,783

Average Annual Wage

+3.1% YoY

0.50

Location Quotient

Below national avg

Within North Carolina

#3 of 15

real estate and rental and leasing metros in state

North Carolina state rank

#23 of 51

for real estate and rental and leasing entry risk

vs State Median

-8.8

better than median (41.9)

Rocky Mount vs North Carolina Statewide

How this metro's real estate and rental and leasing market compares to North Carolina overall. The state ranks #23/51 for entry risk.

Measure	Rocky Mount	NC Statewide
Overall Score	33.1 Favorable	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#86 of 330 metros	#23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Rocky Mount

Finance and Insurance 25.5 Administrative and Support Services 29.7 Other Services 29.9 Professional, Scientific, and Technical Services 39.9 Construction 43.5 Information 44.4 Accommodation and Food Services 52.0 Retail Trade 56.1

Real Estate and Rental and Leasing in Other North Carolina Metros

Goldsboro 29.8 #66/330 Burlington 31.2 #76/330 Hickory-Lenoir-Morganton 38.4 #120/330 Winston-Salem 39.9 #135/330 Pinehurst-Southern Pines 40.1 #137/330 Durham-Chapel Hill 40.8 #149/330 Wilmington 41.9 #161/330 Greenville 47.9 #201/330 Fayetteville 52.5 #235/330 Jacksonville 53.0 #239/330

+ 4 more metros. View all in North Carolina →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Rocky Mount's 33.1 score. Useful when comparing markets with comparable entry profiles.

Davenport-Moline-Rock Island, IA 33.0 #85/330 Wausau, WI 32.9 #84/330 Tyler, TX 32.8 #83/330 Canton-Massillon, OH 33.8 #87/330 Joplin, MO 32.4 #82/330 Las Cruces, NM 32.4 #81/330 Mankato, MN 33.8 #88/330 Fort Wayne, IN 34.1 #89/330 Enid, OK 34.2 #90/330 Flagstaff, AZ 32.0 #80/330

Real Estate and Rental and Leasing in States Bordering North Carolina

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Virginia 35.6 #17/51 Tennessee 37.2 #18/51 South Carolina 44.9 #36/51 Georgia 51.6 #43/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Rocky Mount's real estate and rental and leasing sector, the employment growth component (52.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Rocky Mount, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment