NAICS 51

Information in Rocky Mount, NC

Metro Market Score 44.4 (Moderate), ranked #148 of 294 metros. 38 establishments, 197 jobs.

Metro Market Assessment

Metro Market Score 44.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national information average.

Information conditions in Rocky Mount are mixed. The 44.4 market score puts it at #148 of 294, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration
5.8
LQ: 0.19
Rank #17 of 294 metros
Wage Competitiveness
62.9
$85,799 avg wage
Growth Trend
↓ 38.1
Employment growth index
Rank #183 of 294 metros
Wage Pressure
43.1
YoY wage change index

38 Information Firms in Rocky Mount

38
Establishments
-2.6% YoY
197
Total Employment
-3.9% YoY
$85,799
Average Annual Wage
+28.8% YoY
0.19
Location Quotient
Below national avg

Rocky Mount vs North Carolina Statewide

How this metro's information market compares to North Carolina overall. The state ranks #28/51 for entry risk.

Measure Rocky Mount NC Statewide
Overall Score 44.4 Moderate 45.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #148 of 294 metros #28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Rocky Mount

Finance and Insurance 25.5 Administrative and Support Services 29.7 Other Services 29.9 Real Estate and Rental and Leasing 33.1 Professional, Scientific, and Technical Services 39.9 Construction 43.5 Accommodation and Food Services 52.0 Retail Trade 56.1

Information in Other North Carolina Metros

Goldsboro 10.2 #2/294 Fayetteville 26.9 #45/294 Winston-Salem 34.6 #81/294 Jacksonville 36.4 #92/294 Pinehurst-Southern Pines 37.9 #102/294 Hickory-Lenoir-Morganton 45.4 #157/294 Greenville 46.9 #169/294 Greensboro-High Point 49.0 #185/294 Charlotte-Concord-Gastonia 56.8 #220/294 Asheville 64.8 #257/294

+ 2 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Rocky Mount's information sector, the employment growth component (61.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.