NAICS 51

Information in Rocky Mount, NC

Metro Market Score 44.4 (Moderate), ranked #148 of 294 metros. 38 establishments, 197 jobs.

Metro Market Score 44.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

Information conditions in Rocky Mount are mixed. The 44.4 market score puts it at #148 of 294, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

5.8

LQ: 0.19

Rank #17 of 294 metros

Wage Competitiveness

62.9

$85,799 avg wage

Growth Trend

↓ 38.1

Employment growth index

Rank #183 of 294 metros

Wage Pressure

43.1

YoY wage change index

38 Information Firms in Rocky Mount

Establishments

-2.6% YoY

197

Total Employment

-3.9% YoY

$85,799

Average Annual Wage

+28.8% YoY

0.19

Location Quotient

Below national avg

Within North Carolina

#6 of 13

information metros in state

North Carolina state rank

#28 of 51

for information entry risk

vs State Median

-1.0

better than median (45.4)

Rocky Mount vs North Carolina Statewide

How this metro's information market compares to North Carolina overall. The state ranks #28/51 for entry risk.

Measure	Rocky Mount	NC Statewide
Overall Score	44.4 Moderate	45.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#148 of 294 metros	#28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Rocky Mount

Finance and Insurance 25.5 Administrative and Support Services 29.7 Other Services 29.9 Real Estate and Rental and Leasing 33.1 Professional, Scientific, and Technical Services 39.9 Construction 43.5 Accommodation and Food Services 52.0 Retail Trade 56.1

Information in Other North Carolina Metros

Goldsboro 10.2 #2/294 Fayetteville 26.9 #45/294 Winston-Salem 34.6 #81/294 Jacksonville 36.4 #92/294 Pinehurst-Southern Pines 37.9 #102/294 Hickory-Lenoir-Morganton 45.4 #157/294 Greenville 46.9 #169/294 Greensboro-High Point 49.0 #185/294 Charlotte-Concord-Gastonia 56.8 #220/294 Asheville 64.8 #257/294

+ 2 more metros. View all in North Carolina →

Information Metros With Similar Conditions

Metros within 5 points of Rocky Mount's 44.4 score. Useful when comparing markets with comparable entry profiles.

Fresno, CA 44.5 #149/294 Dayton-Kettering-Beavercreek, OH 44.2 #147/294 Harrisburg-Carlisle, PA 44.6 #150/294 Toledo, OH 44.8 #151/294 Bangor, ME 43.9 #146/294 Killeen-Temple, TX 44.8 #152/294 Albany, OR 43.8 #145/294 Slidell-Mandeville-Covington, LA 43.8 #144/294 Morgantown, WV 45.0 #153/294 Kalamazoo-Portage, MI 43.7 #143/294

Information in States Bordering North Carolina

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Virginia 36.2 #9/51 South Carolina 46.3 #29/51 Tennessee 48.1 #37/51 Georgia 48.9 #39/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Rocky Mount's information sector, the employment growth component (61.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Rocky Mount, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment