NAICS 53

Real Estate and Rental and Leasing in Canton-Massillon, OH

Metro Market Score 33.8 (Favorable), ranked #87 of 330 metros. 370 establishments, 1,767 jobs.

Metro Market Score 33.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Canton-Massillon ranks in the upper half for real estate and rental and leasing market conditions, driven by above-average employment growth. With a market score of 33.8, conditions are relatively favorable compared to most metros.

Industry Concentration

36.4

LQ: 0.69

Rank #120 of 330 metros

Wage Competitiveness

56.4

$57,026 avg wage

Growth Trend

↑ 72.7

Employment growth index

Rank #91 of 330 metros

Wage Pressure

12.2

YoY wage change index

370 Real Estate and Rental and Leasing Firms in Canton-Massillon

370

Establishments

+4.2% YoY

1,767

Total Employment

+3.3% YoY

$57,026

Average Annual Wage

-0.1% YoY

0.69

Location Quotient

Below national avg

Within Ohio

#2 of 11

real estate and rental and leasing metros in state

Ohio state rank

#14 of 51

for real estate and rental and leasing entry risk

vs State Median

-6.7

better than median (40.5)

Canton-Massillon vs Ohio Statewide

How this metro's real estate and rental and leasing market compares to Ohio overall. The state ranks #14/51 for entry risk.

Measure	Canton-Massillon	OH Statewide
Overall Score	33.8 Favorable	33.2 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#87 of 330 metros	#14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Canton-Massillon

Retail Trade 39.6 Information 40.0 Accommodation and Food Services 45.3 Construction 46.3 Finance and Insurance 51.2 Other Services 57.6 Administrative and Support Services 60.1

Real Estate and Rental and Leasing in Other Ohio Metros

Sandusky 25.2 #43/330 Lima 34.2 #91/330 Springfield 36.0 #107/330 Mansfield 38.5 #124/330 Dayton-Kettering-Beavercreek 40.5 #144/330 Toledo 48.8 #210/330 Youngstown-Warren 50.9 #223/330 Akron 52.8 #238/330 Columbus 54.8 #249/330 Cleveland 58.1 #265/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Canton-Massillon's 33.8 score. Useful when comparing markets with comparable entry profiles.

Mankato, MN 33.8 #88/330 Fort Wayne, IN 34.1 #89/330 Enid, OK 34.2 #90/330 Lima, OH 34.2 #91/330 Kingston, NY 34.3 #92/330 Rocky Mount, NC 33.1 #86/330 Battle Creek, MI 34.5 #93/330 Jackson, MS 34.5 #94/330 Davenport-Moline-Rock Island, IA 33.0 #85/330 Wausau, WI 32.9 #84/330

Real Estate and Rental and Leasing in States Bordering Ohio

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Pennsylvania 24.5 #1/51 Indiana 30.2 #10/51 Kentucky 30.3 #11/51 Michigan 39.3 #26/51 West Virginia 40.6 #27/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Canton-Massillon's real estate and rental and leasing sector, the wage competitiveness component (56.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Canton-Massillon, OH MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment