NAICS 53

Real Estate and Rental and Leasing in Goldsboro, NC

Metro Market Score 29.8 (Favorable), ranked #66 of 330 metros. 89 establishments, 541 jobs.

Metro Market Assessment

Metro Market Score 29.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

📈Rapid Growth✓Favorable Market

Employment in Goldsboro's real estate and rental and leasing sector grew faster than most metros last year, pushing its growth trend index to 90.0. Combined with a 29.8 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
57.0
LQ: 0.83
Rank #188 of 330 metros
Wage Competitiveness
30.3
$50,898 avg wage
Growth Trend
↑ 90.0
Employment growth index
Rank #34 of 330 metros
Wage Pressure
25.0
YoY wage change index

89 Real Estate and Rental and Leasing Firms in Goldsboro

89
Establishments
+0.0% YoY
541
Total Employment
+7.8% YoY
$50,898
Average Annual Wage
+9.5% YoY
0.83
Location Quotient
Below national avg

Goldsboro vs North Carolina Statewide

How this metro's real estate and rental and leasing market compares to North Carolina overall. The state ranks #23/51 for entry risk.

Measure Goldsboro NC Statewide
Overall Score 29.8 Favorable 38.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #66 of 330 metros #23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Goldsboro

Information 10.2 Professional, Scientific, and Technical Services 18.3 Finance and Insurance 27.5 Other Services 35.6 Construction 36.6 Administrative and Support Services 37.6 Healthcare and Social Assistance 41.0 Retail Trade 45.0 Accommodation and Food Services 61.8

Real Estate and Rental and Leasing in Other North Carolina Metros

Burlington 31.2 #76/330 Rocky Mount 33.1 #86/330 Hickory-Lenoir-Morganton 38.4 #120/330 Winston-Salem 39.9 #135/330 Pinehurst-Southern Pines 40.1 #137/330 Durham-Chapel Hill 40.8 #149/330 Wilmington 41.9 #161/330 Greenville 47.9 #201/330 Fayetteville 52.5 #235/330 Jacksonville 53.0 #239/330

+ 4 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Goldsboro's real estate and rental and leasing sector, the industry concentration component (57.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.