NAICS 53

Real Estate and Rental and Leasing in Greenville, NC

Metro Market Score 47.9 (Moderate), ranked #201 of 330 metros. 248 establishments, 1,039 jobs.

Metro Market Score 47.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Labor costs are a clear advantage in Greenville's real estate and rental and leasing sector. The wage competitiveness index of 22.4 puts it among the lowest-cost metros, and wage pressure at 21.6 suggests that gap is holding steady.

Industry Concentration

55.1

LQ: 0.82

Rank #182 of 330 metros

Wage Competitiveness

22.4

$48,506 avg wage

Growth Trend

↓ 19.4

Employment growth index

Rank #267 of 330 metros

Wage Pressure

21.6

YoY wage change index

248 Real Estate and Rental and Leasing Firms in Greenville

248

Establishments

-5.0% YoY

1,039

Total Employment

-3.5% YoY

$48,506

Average Annual Wage

+7.0% YoY

0.82

Location Quotient

Below national avg

Within North Carolina

#9 of 15

real estate and rental and leasing metros in state

North Carolina state rank

#23 of 51

for real estate and rental and leasing entry risk

vs State Median

+6.0

worse than median (41.9)

Greenville vs North Carolina Statewide

How this metro's real estate and rental and leasing market compares to North Carolina overall. The state ranks #23/51 for entry risk.

Measure	Greenville	NC Statewide
Overall Score	47.9 Moderate	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#201 of 330 metros	#23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Greenville

Other Services 23.3 Construction 29.9 Professional, Scientific, and Technical Services 32.3 Healthcare and Social Assistance 33.8 Finance and Insurance 39.1 Information 46.9 Accommodation and Food Services 54.0 Retail Trade 62.9 Administrative and Support Services 77.1

Real Estate and Rental and Leasing in Other North Carolina Metros

Goldsboro 29.8 #66/330 Burlington 31.2 #76/330 Rocky Mount 33.1 #86/330 Hickory-Lenoir-Morganton 38.4 #120/330 Winston-Salem 39.9 #135/330 Pinehurst-Southern Pines 40.1 #137/330 Durham-Chapel Hill 40.8 #149/330 Wilmington 41.9 #161/330 Fayetteville 52.5 #235/330 Jacksonville 53.0 #239/330

+ 4 more metros. View all in North Carolina →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Greenville's 47.9 score. Useful when comparing markets with comparable entry profiles.

Oxnard-Thousand Oaks-Ventura, CA 47.9 #200/330 Prescott Valley-Prescott, AZ 48.0 #202/330 Dover, DE 48.0 #203/330 Muncie, IN 47.6 #199/330 Pittsfield, MA 48.2 #204/330 Gettysburg, PA 48.2 #205/330 Kankakee, IL 47.5 #198/330 Bangor, ME 47.4 #197/330 Deltona-Daytona Beach-Ormond Beach, FL 47.4 #196/330 Vallejo, CA 47.3 #195/330

Real Estate and Rental and Leasing in States Bordering North Carolina

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Virginia 35.6 #17/51 Tennessee 37.2 #18/51 South Carolina 44.9 #36/51 Georgia 51.6 #43/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Greenville's real estate and rental and leasing sector, the employment growth component (80.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Greenville, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment