NAICS 53

Real Estate and Rental and Leasing in Winston-Salem, NC

Metro Market Score 39.9 (Moderate), ranked #135 of 330 metros. 766 establishments, 2,494 jobs.

Metro Market Assessment

Metro Market Score 39.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Winston-Salem's real estate and rental and leasing market sits near the national metro median, ranking #135 of 330 with a market score of 39.9. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
23.9
LQ: 0.59
Rank #79 of 330 metros
Wage Competitiveness
61.5
$58,483 avg wage
Growth Trend
46.4
Employment growth index
Rank #178 of 330 metros
Wage Pressure
12.3
YoY wage change index

766 Real Estate and Rental and Leasing Firms in Winston-Salem

766
Establishments
+0.8% YoY
2,494
Total Employment
+0.0% YoY
$58,483
Average Annual Wage
+0.0% YoY
0.59
Location Quotient
Below national avg

Winston-Salem vs North Carolina Statewide

How this metro's real estate and rental and leasing market compares to North Carolina overall. The state ranks #23/51 for entry risk.

Measure Winston-Salem NC Statewide
Overall Score 39.9 Moderate 38.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #135 of 330 metros #23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Winston-Salem

Other Services 31.6 Information 34.6 Construction 35.4 Accommodation and Food Services 53.4 Retail Trade 60.3 Administrative and Support Services 62.8 Healthcare and Social Assistance 63.5 Finance and Insurance 77.7

Real Estate and Rental and Leasing in Other North Carolina Metros

Goldsboro 29.8 #66/330 Burlington 31.2 #76/330 Rocky Mount 33.1 #86/330 Hickory-Lenoir-Morganton 38.4 #120/330 Pinehurst-Southern Pines 40.1 #137/330 Durham-Chapel Hill 40.8 #149/330 Wilmington 41.9 #161/330 Greenville 47.9 #201/330 Fayetteville 52.5 #235/330 Jacksonville 53.0 #239/330

+ 4 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Winston-Salem's real estate and rental and leasing sector, the employment growth component (53.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.