NAICS 53

Real Estate and Rental and Leasing in Fayetteville, NC

Metro Market Score 52.5 (Challenging), ranked #235 of 330 metros. 443 establishments, 1,634 jobs.

Metro Market Score 52.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Real Estate and Rental and Leasing employment in Fayetteville contracted year-over-year, placing the growth trend in the lower half at 14.8. Declining job counts can indicate consolidation, population shifts, or reduced local demand. Due diligence on the local economy is especially important here.

Industry Concentration

51.8

LQ: 0.80

Rank #171 of 330 metros

Wage Competitiveness

38.8

$52,515 avg wage

Growth Trend

↓ 14.8

Employment growth index

Rank #282 of 330 metros

Wage Pressure

21.4

YoY wage change index

443 Real Estate and Rental and Leasing Firms in Fayetteville

443

Establishments

-5.5% YoY

1,634

Total Employment

-4.7% YoY

$52,515

Average Annual Wage

+6.8% YoY

0.80

Location Quotient

Below national avg

Within North Carolina

#10 of 15

real estate and rental and leasing metros in state

North Carolina state rank

#23 of 51

for real estate and rental and leasing entry risk

vs State Median

+10.5

worse than median (41.9)

Fayetteville vs North Carolina Statewide

How this metro's real estate and rental and leasing market compares to North Carolina overall. The state ranks #23/51 for entry risk.

Measure	Fayetteville	NC Statewide
Overall Score	52.5 Challenging	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#235 of 330 metros	#23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Fayetteville

Information 26.9 Finance and Insurance 43.0 Construction 49.2 Other Services 58.7 Accommodation and Food Services 60.0 Retail Trade 63.5

Real Estate and Rental and Leasing in Other North Carolina Metros

Goldsboro 29.8 #66/330 Burlington 31.2 #76/330 Rocky Mount 33.1 #86/330 Hickory-Lenoir-Morganton 38.4 #120/330 Winston-Salem 39.9 #135/330 Pinehurst-Southern Pines 40.1 #137/330 Durham-Chapel Hill 40.8 #149/330 Wilmington 41.9 #161/330 Greenville 47.9 #201/330 Jacksonville 53.0 #239/330

+ 4 more metros. View all in North Carolina →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Fayetteville's 52.5 score. Useful when comparing markets with comparable entry profiles.

Wichita, KS 52.5 #236/330 Bremerton-Silverdale-Port Orchard, WA 52.6 #237/330 Kiryas Joel-Poughkeepsie-Newburgh, NY 52.3 #234/330 Akron, OH 52.8 #238/330 Eugene-Springfield, OR 52.2 #233/330 Provo-Orem-Lehi, UT 52.1 #232/330 Elizabethtown, KY 52.0 #231/330 Salisbury, MD 52.0 #230/330 Jacksonville, NC 53.0 #239/330 Knoxville, TN 51.9 #229/330

Real Estate and Rental and Leasing in States Bordering North Carolina

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Virginia 35.6 #17/51 Tennessee 37.2 #18/51 South Carolina 44.9 #36/51 Georgia 51.6 #43/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Fayetteville's real estate and rental and leasing sector, the employment growth component (85.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Fayetteville, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment