NAICS 53

Real Estate and Rental and Leasing in Urban Honolulu, HI

Metro Market Score 69.1 (Difficult), ranked #314 of 330 metros. 1,352 establishments, 7,917 jobs.

Metro Market Score 69.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

Urban Honolulu scores 69.1 on the Metro Market Score for real estate and rental and leasing, placing it in the bottom 10%. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

87.9

LQ: 1.13

Rank #290 of 330 metros

Wage Competitiveness

91.2

$75,449 avg wage

Growth Trend

↓ 28.8

Employment growth index

Rank #236 of 330 metros

Wage Pressure

14.9

YoY wage change index

1,352 Real Estate and Rental and Leasing Firms in Urban Honolulu

1,352

Establishments

+3.0% YoY

7,917

Total Employment

-1.6% YoY

$75,449

Average Annual Wage

+2.0% YoY

1.13

Location Quotient

Above national avg

Within Hawaii

#1 of 2

real estate and rental and leasing metros in state

Hawaii state rank

#50 of 51

for real estate and rental and leasing entry risk

vs State Median

-0.6

better than median (69.7)

Urban Honolulu vs Hawaii Statewide

How this metro's real estate and rental and leasing market compares to Hawaii overall. The state ranks #50/51 for entry risk.

Measure	Urban Honolulu	HI Statewide
Overall Score	69.1 Difficult	60.3 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#314 of 330 metros	#50 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Urban Honolulu

Administrative and Support Services 54.2 Professional, Scientific, and Technical Services 56.7 Finance and Insurance 59.5 Retail Trade 60.1 Healthcare and Social Assistance 61.2 Construction 61.6 Information 62.5 Accommodation and Food Services 70.3 Other Services 71.7

Real Estate and Rental and Leasing in Other Hawaii Metros

Kahului-Wailuku 69.7 #318/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Urban Honolulu's 69.1 score. Useful when comparing markets with comparable entry profiles.

Chicago-Naperville-Elgin, IL 69.1 #315/330 Portland-Vancouver-Hillsboro, OR 69.3 #316/330 Santa Rosa-Petaluma, CA 69.5 #317/330 Cape Coral-Fort Myers, FL 68.8 #313/330 Kahului-Wailuku, HI 69.7 #318/330 Denver-Aurora-Centennial, CO 68.3 #312/330 Rochester, NY 68.3 #311/330 Naples-Marco Island, FL 70.1 #319/330 Austin-Round Rock-San Marcos, TX 70.2 #320/330 San Francisco-Oakland-Fremont, CA 70.4 #321/330

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Urban Honolulu's real estate and rental and leasing sector, the wage competitiveness component (91.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Urban Honolulu, HI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment