NAICS 53

Real Estate and Rental and Leasing in Santa Rosa-Petaluma, CA

Metro Market Score 69.5 (Difficult), ranked #317 of 330 metros. 712 establishments, 2,944 jobs.

Metro Market Score 69.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

Real Estate and Rental and Leasing employment in Santa Rosa-Petaluma contracted year-over-year, placing the growth trend in the bottom 10% at 1.8. Declining job counts can indicate consolidation, population shifts, or reduced local demand. Due diligence on the local economy is especially important here.

Industry Concentration

68.5

LQ: 0.92

Rank #226 of 330 metros

Wage Competitiveness

84.2

$68,770 avg wage

Growth Trend

↓ 1.8

Employment growth index

Rank #325 of 330 metros

Wage Pressure

9.2

YoY wage change index

712 Real Estate and Rental and Leasing Firms in Santa Rosa-Petaluma

712

Establishments

+1.4% YoY

2,944

Total Employment

-18.4% YoY

$68,770

Average Annual Wage

-2.3% YoY

0.92

Location Quotient

Below national avg

Within California

#23 of 25

real estate and rental and leasing metros in state

California state rank

#39 of 51

for real estate and rental and leasing entry risk

vs State Median

+22.1

worse than median (47.3)

Santa Rosa-Petaluma vs California Statewide

How this metro's real estate and rental and leasing market compares to California overall. The state ranks #39/51 for entry risk.

Measure	Santa Rosa-Petaluma	CA Statewide
Overall Score	69.5 Difficult	47.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#317 of 330 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Santa Rosa-Petaluma

Information 46.7 Administrative and Support Services 54.3 Healthcare and Social Assistance 61.3 Other Services 63.7 Finance and Insurance 67.4 Professional, Scientific, and Technical Services 68.5 Construction 68.6 Retail Trade 68.7 Accommodation and Food Services 76.1

Real Estate and Rental and Leasing in Other California Metros

El Centro 22.5 #33/330 Hanford-Corcoran 29.8 #67/330 Fresno 30.3 #72/330 Modesto 35.8 #104/330 Salinas 37.9 #116/330 Merced 38.3 #119/330 Yuba City 40.3 #143/330 Visalia 41.8 #157/330 Redding 43.3 #171/330 Santa Cruz-Watsonville 44.3 #178/330

+ 14 more metros. View all in California →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Santa Rosa-Petaluma's 69.5 score. Useful when comparing markets with comparable entry profiles.

Portland-Vancouver-Hillsboro, OR 69.3 #316/330 Kahului-Wailuku, HI 69.7 #318/330 Urban Honolulu, HI 69.1 #314/330 Chicago-Naperville-Elgin, IL 69.1 #315/330 Naples-Marco Island, FL 70.1 #319/330 Cape Coral-Fort Myers, FL 68.8 #313/330 Austin-Round Rock-San Marcos, TX 70.2 #320/330 San Francisco-Oakland-Fremont, CA 70.4 #321/330 Sacramento-Roseville-Folsom, CA 70.5 #322/330 Denver-Aurora-Centennial, CO 68.3 #312/330

Real Estate and Rental and Leasing in States Bordering California

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Oregon 44.8 #35/51 Arizona 52.4 #46/51 Nevada 61.9 #51/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Santa Rosa-Petaluma's real estate and rental and leasing sector, the employment growth component (98.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Santa Rosa-Petaluma, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment