NAICS 53

Real Estate and Rental and Leasing in Gainesville, FL

Metro Market Score 50.8 (Challenging), ranked #221 of 330 metros. 496 establishments, 2,515 jobs.

Metro Market Score 50.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Despite a mature real estate and rental and leasing presence (concentration: 83.3), Gainesville is still adding jobs in this sector. Growth trend sits at 52.7, and the overall 50.8 market score lands in the lower half. Established markets with growth are worth a closer look.

Industry Concentration

83.3

LQ: 1.07

Rank #275 of 330 metros

Wage Competitiveness

51.8

$55,720 avg wage

Growth Trend

52.7

Employment growth index

Rank #157 of 330 metros

Wage Pressure

14.0

YoY wage change index

496 Real Estate and Rental and Leasing Firms in Gainesville

496

Establishments

+13.2% YoY

2,515

Total Employment

+0.9% YoY

$55,720

Average Annual Wage

+1.3% YoY

1.07

Location Quotient

Above national avg

Within Florida

#10 of 22

real estate and rental and leasing metros in state

Florida state rank

#49 of 51

for real estate and rental and leasing entry risk

vs State Median

-5.3

better than median (56.0)

Gainesville vs Florida Statewide

How this metro's real estate and rental and leasing market compares to Florida overall. The state ranks #49/51 for entry risk.

Measure	Gainesville	FL Statewide
Overall Score	50.8 Challenging	54.7 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#221 of 330 metros	#49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Gainesville

Construction 18.0 Retail Trade 24.8 Other Services 28.3 Finance and Insurance 38.7 Information 53.9

Real Estate and Rental and Leasing in Other Florida Metros

Sebring 22.7 #35/330 Tallahassee 35.4 #101/330 Lakeland-Winter Haven 37.1 #112/330 Palm Bay-Melbourne-Titusville 38.7 #126/330 Pensacola-Ferry Pass-Brent 38.8 #129/330 Ocala 39.6 #134/330 Homosassa Springs 44.2 #177/330 Punta Gorda 44.5 #181/330 Deltona-Daytona Beach-Ormond Beach 47.4 #196/330 Jacksonville 53.6 #243/330

+ 11 more metros. View all in Florida →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Gainesville's 50.8 score. Useful when comparing markets with comparable entry profiles.

Hinesville, GA 50.9 #222/330 Youngstown-Warren, OH 50.9 #223/330 Louisville-Jefferson County, KY 50.6 #220/330 Watertown-Fort Drum, NY 50.5 #218/330 Jonesboro, AR 50.5 #219/330 Williamsport, PA 51.2 #224/330 Anchorage, AK 50.1 #217/330 Burlington-South Burlington, VT 51.5 #225/330 Chico, CA 51.5 #226/330 College Station-Bryan, TX 50.0 #216/330

Real Estate and Rental and Leasing in States Bordering Florida

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Alabama 31.9 #13/51 Georgia 51.6 #43/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Gainesville's real estate and rental and leasing sector, the industry concentration component (83.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Gainesville, FL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment