NAICS 53

Real Estate and Rental and Leasing in Gainesville, FL

Metro Market Score 50.8 (Challenging), ranked #221 of 330 metros. 496 establishments, 2,515 jobs.

Metro Market Assessment

Metro Market Score 50.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Despite a mature real estate and rental and leasing presence (concentration: 83.3), Gainesville is still adding jobs in this sector. Growth trend sits at 52.7, and the overall 50.8 market score lands in the lower half. Established markets with growth are worth a closer look.

Industry Concentration
83.3
LQ: 1.07
Rank #275 of 330 metros
Wage Competitiveness
51.8
$55,720 avg wage
Growth Trend
52.7
Employment growth index
Rank #157 of 330 metros
Wage Pressure
14.0
YoY wage change index

496 Real Estate and Rental and Leasing Firms in Gainesville

496
Establishments
+13.2% YoY
2,515
Total Employment
+0.9% YoY
$55,720
Average Annual Wage
+1.3% YoY
1.07
Location Quotient
Above national avg

Gainesville vs Florida Statewide

How this metro's real estate and rental and leasing market compares to Florida overall. The state ranks #49/51 for entry risk.

Measure Gainesville FL Statewide
Overall Score 50.8 Challenging 54.7 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #221 of 330 metros #49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Gainesville

Construction 18.0 Retail Trade 24.8 Other Services 28.3 Finance and Insurance 38.7 Information 53.9

Real Estate and Rental and Leasing in Other Florida Metros

Sebring 22.7 #35/330 Tallahassee 35.4 #101/330 Lakeland-Winter Haven 37.1 #112/330 Palm Bay-Melbourne-Titusville 38.7 #126/330 Pensacola-Ferry Pass-Brent 38.8 #129/330 Ocala 39.6 #134/330 Homosassa Springs 44.2 #177/330 Punta Gorda 44.5 #181/330 Deltona-Daytona Beach-Ormond Beach 47.4 #196/330 Jacksonville 53.6 #243/330

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Gainesville's real estate and rental and leasing sector, the industry concentration component (83.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.