NAICS 53

Real Estate and Rental and Leasing in San Francisco-Oakland-Fremont, CA

Metro Market Score 70.4 (Difficult), ranked #321 of 330 metros. 8,494 establishments, 40,653 jobs.

Metro Market Score 70.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

Market conditions for real estate and rental and leasing in San Francisco-Oakland-Fremont are tougher than average. The 70.4 market score reflects a combination of high labor costs, slowing employment, and an already crowded field. Rank: #321 of 330 metros.

Industry Concentration

85.2

LQ: 1.09

Rank #281 of 330 metros

Wage Competitiveness

99.1

$107,959 avg wage

Growth Trend

↓ 27.3

Employment growth index

Rank #241 of 330 metros

Wage Pressure

12.8

YoY wage change index

8,494 Real Estate and Rental and Leasing Firms in San Francisco-Oakland-Fremont

8,494

Establishments

-1.1% YoY

40,653

Total Employment

-2.0% YoY

$107,959

Average Annual Wage

+0.4% YoY

1.09

Location Quotient

Above national avg

Within California

#24 of 25

real estate and rental and leasing metros in state

California state rank

#39 of 51

for real estate and rental and leasing entry risk

vs State Median

+23.1

worse than median (47.3)

San Francisco-Oakland-Fremont vs California Statewide

How this metro's real estate and rental and leasing market compares to California overall. The state ranks #39/51 for entry risk.

Measure	San Francisco-Oakland-Fremont	CA Statewide
Overall Score	70.4 Difficult	47.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#321 of 330 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in San Francisco-Oakland-Fremont

Healthcare and Social Assistance 47.0 Other Services 62.0 Administrative and Support Services 63.4 Retail Trade 66.7 Construction 68.3 Accommodation and Food Services 69.5 Finance and Insurance 75.3 Information 84.0 Professional, Scientific, and Technical Services 84.7

Real Estate and Rental and Leasing in Other California Metros

El Centro 22.5 #33/330 Hanford-Corcoran 29.8 #67/330 Fresno 30.3 #72/330 Modesto 35.8 #104/330 Salinas 37.9 #116/330 Merced 38.3 #119/330 Yuba City 40.3 #143/330 Visalia 41.8 #157/330 Redding 43.3 #171/330 Santa Cruz-Watsonville 44.3 #178/330

+ 14 more metros. View all in California →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of San Francisco-Oakland-Fremont's 70.4 score. Useful when comparing markets with comparable entry profiles.

Sacramento-Roseville-Folsom, CA 70.5 #322/330 Austin-Round Rock-San Marcos, TX 70.2 #320/330 Naples-Marco Island, FL 70.1 #319/330 Kahului-Wailuku, HI 69.7 #318/330 New Orleans-Metairie, LA 71.4 #323/330 Santa Rosa-Petaluma, CA 69.5 #317/330 Portland-Vancouver-Hillsboro, OR 69.3 #316/330 Urban Honolulu, HI 69.1 #314/330 Chicago-Naperville-Elgin, IL 69.1 #315/330 Cape Coral-Fort Myers, FL 68.8 #313/330

Real Estate and Rental and Leasing in States Bordering California

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Oregon 44.8 #35/51 Arizona 52.4 #46/51 Nevada 61.9 #51/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For San Francisco-Oakland-Fremont's real estate and rental and leasing sector, the wage competitiveness component (99.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the San Francisco-Oakland-Fremont, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment