NAICS 72

Accommodation and Food Services in Wisconsin: 2026 Market Risk Report

Entry risk 28.2 (Low), ranked #5 of 51 states. 14,979 establishments, 241,606 jobs.

Entry Risk Assessment

Entry Risk Score 28.2
Low 0-30
Moderate 30-42
Elevated 42-55
High 55+
Low Risk

ⓘ Lower is better. Relative to national accommodation and food services average.

🛡️Stable Market💎Hidden Gem

Wisconsin exhibits structural stability in accommodation and food services, with volatility at 19.3 and firm retention ranking in the top 10. These metrics suggest lower cyclical risk compared to the national baseline.

5-Year Firm Retention
84.3%
Percentile within industry
Rank #9 of 51 states
Growth Momentum
20.5
Scale of 0-100
Rank #44 of 51 states
Establishment Density
26.2
vs. national average
Rank #32 of 51 states
Market Volatility
19.3
Lower is more stable
Wage Pressure Index
18.0
Labor cost pressure

14,979 Establishments in Wisconsin

14,979
Establishments
+4.3% YoY
241,606
Total Employment
+2.1% YoY
$22,064
Average Annual Wage
+2.9% YoY

Wisconsin vs National Accommodation and Food Services Average

How Wisconsin's accommodation and food services market compares to the national average across all 51 states.

Metric WI National Difference
Entry Risk Score 28.2 40.0 -11.8
5-Year Retention 84.3% 51.0% +33.3
Growth Momentum 20.5 41.1 -20.6
Market Volatility 19.3 23.9 -4.6
Establishment Density 26.2 27.0 -0.8
Wage Pressure 18.0 33.4 -15.4

Green = favorable vs national average. Red = less favorable. Metrics are relative within accommodation and food services only.

Wisconsin Ranks #5 of 51 for Accommodation and Food Services

Wisconsin ranks #5 out of 51 states for accommodation and food services market entry conditions.

Accommodation and Food Services Entry Risk by State

Rank State Risk Score Classification
#1 Delaware 19.8 low
#2 North Carolina 23.4 low
#3 New Mexico 24.5 low
#4 Idaho 26.2 low
#5 Wisconsin You 28.2 low
Entry Risk by State Alaska — 31.6 · #14 Alabama — 44.1 · #37 Arkansas — 36.9 · #26 Arizona — 46.9 · #40 California — 57.2 · #47 Colorado — 46.9 · #41 Connecticut — 37.3 · #27 District of Columbia — 81.4 · #51 Delaware — 19.8 · #1 Florida — 53.6 · #44 Georgia — 43.6 · #35 Hawaii — 66.1 · #50 Iowa — 39.0 · #29 Idaho — 26.2 · #4 Illinois — 39.5 · #30 Indiana — 37.9 · #28 Kansas — 34.2 · #18 Kentucky — 36.9 · #25 Louisiana — 43.8 · #36 Massachusetts — 28.4 · #7 Maryland — 31.7 · #15 Maine — 55.0 · #46 Michigan — 29.2 · #10 Minnesota — 34.9 · #19 Missouri — 47.2 · #42 Mississippi — 35.6 · #21 Montana — 46.1 · #39 North Carolina — 23.4 · #2 North Dakota — 29.5 · #12 Nebraska — 41.5 · #31 New Hampshire — 28.8 · #8 New Jersey — 43.3 · #34 New Mexico — 24.5 · #3 Nevada — 64.0 · #49 New York — 58.6 · #48 Ohio — 29.3 · #11 Oklahoma — 35.0 · #20 Oregon — 42.8 · #32 Pennsylvania — 36.8 · #24 Rhode Island — 28.3 · #6 South Carolina — 29.2 · #9 South Dakota — 36.7 · #23 Tennessee — 29.5 · #13 Texas — 46.0 · #38 Utah — 36.5 · #22 Virginia — 33.6 · #16 Vermont — 51.0 · #43 Washington — 42.9 · #33 Wisconsin — 28.2 · #5 West Virginia — 33.7 · #17 Wyoming — 55.0 · #45
Low Moderate Elevated High

Tap a state to view details

About Entry Risk Score: A weighted composite of firm retention, growth momentum, market volatility, establishment density, and wage pressure. Lower scores indicate more favorable conditions. Read full methodology →

Data Sources

Data period: 2024. Last updated: February 2026. Next refresh expected: Q2 2026 (BLS QCEW update).

Compare to Another State

How does Wisconsin stack up against other states for accommodation and food services?

Select a state above to see the comparison

Accommodation and Food Services in Neighboring States

How Wisconsin's accommodation and food services market compares to bordering states.

Michigan 29.2 #10/51 Minnesota 34.9 #19/51 Iowa 39.0 #29/51 Illinois 39.5 #30/51

Other Industries in Wisconsin

Construction → Healthcare and Social Assistance → Retail Trade → Professional, Scientific, and Technical Services → Finance and Insurance → Real Estate and Rental and Leasing → Administrative and Support Services → Information → Other Services →