NAICS 51

Information in Wisconsin: 2026 Market Risk Report

Entry risk 38.1 (Moderate), ranked #14 of 51 states. 3,258 establishments, 47,065 jobs.

Entry Risk Assessment

Entry Risk Score 38.1
Low 0-30
Moderate 30-42
Elevated 42-55
High 55+
Moderate

ⓘ Lower is better. Relative to national information average.

The information sector in Wisconsin is tracking close to the U.S. baseline, with no extreme signals in volatility, saturation, or wage pressure. Entry conditions are within the national median range.

5-Year Firm Retention
52.9%
Percentile within industry
Rank #25 of 51 states
Growth Momentum
24.7
Scale of 0-100
Rank #38 of 51 states
Establishment Density
2.4
vs. national average
Rank #4 of 51 states
Market Volatility
9.4
Lower is more stable
Wage Pressure Index
27.0
Labor cost pressure

3,258 Establishments in Wisconsin

3,258
Establishments
+2.4% YoY
47,065
Total Employment
+0.0% YoY
$112,737
Average Annual Wage
+5.9% YoY

Wisconsin vs National Information Average

How Wisconsin's information market compares to the national average across all 51 states.

Metric WI National Difference
Entry Risk Score 38.1 43.6 -5.5
5-Year Retention 52.9% 51.0% +1.9
Growth Momentum 24.7 34.6 -9.9
Market Volatility 9.4 24.1 -14.7
Establishment Density 2.4 18.3 -16.0
Wage Pressure 27.0 41.8 -14.8

Green = favorable vs national average. Red = less favorable. Metrics are relative within information only.

Wisconsin Ranks #14 of 51 for Information

Wisconsin ranks #14 out of 51 states for information market entry conditions.

Information Entry Risk by State

Rank State Risk Score Classification
#1 North Dakota 28.8 low
#2 Arkansas 30.0 moderate
#3 Alaska 31.5 moderate
#4 Pennsylvania 31.8 moderate
#5 Alabama 32.1 moderate
#14 Wisconsin You 38.1 moderate
Entry Risk by State Alaska — 31.5 · #3 Alabama — 32.1 · #5 Arkansas — 30.0 · #2 Arizona — 49.2 · #41 California — 56.6 · #51 Colorado — 46.7 · #31 Connecticut — 54.5 · #47 District of Columbia — 51.0 · #43 Delaware — 48.0 · #36 Florida — 46.5 · #30 Georgia — 48.9 · #39 Hawaii — 55.2 · #48 Iowa — 38.3 · #15 Idaho — 43.8 · #24 Illinois — 48.5 · #38 Indiana — 40.2 · #19 Kansas — 37.6 · #12 Kentucky — 32.6 · #6 Louisiana — 51.7 · #44 Massachusetts — 40.2 · #17 Maryland — 48.9 · #40 Maine — 44.1 · #25 Michigan — 47.2 · #32 Minnesota — 42.6 · #22 Missouri — 36.8 · #10 Mississippi — 43.1 · #23 Montana — 33.2 · #7 North Carolina — 45.3 · #28 North Dakota — 28.8 · #1 Nebraska — 37.8 · #13 New Hampshire — 47.8 · #35 New Jersey — 52.0 · #46 New Mexico — 47.7 · #34 Nevada — 56.3 · #50 New York — 50.5 · #42 Ohio — 44.4 · #26 Oklahoma — 40.2 · #18 Oregon — 52.0 · #45 Pennsylvania — 31.8 · #4 Rhode Island — 39.9 · #16 South Carolina — 46.3 · #29 South Dakota — 33.6 · #8 Tennessee — 48.1 · #37 Texas — 41.5 · #20 Utah — 47.4 · #33 Virginia — 36.2 · #9 Vermont — 45.1 · #27 Washington — 55.7 · #49 Wisconsin — 38.1 · #14 West Virginia — 37.3 · #11 Wyoming — 42.2 · #21
Low Moderate Elevated High

Tap a state to view details

About Entry Risk Score: A weighted composite of firm retention, growth momentum, market volatility, establishment density, and wage pressure. Lower scores indicate more favorable conditions. Read full methodology →

Data Sources

Data period: 2024. Last updated: February 2026. Next refresh expected: Q2 2026 (BLS QCEW update).

Compare to Another State

How does Wisconsin stack up against other states for information?

Select a state above to see the comparison

Information in Neighboring States

How Wisconsin's information market compares to bordering states.

Iowa 38.3 #15/51 Minnesota 42.6 #22/51 Michigan 47.2 #32/51 Illinois 48.5 #38/51

Other Industries in Wisconsin

Construction → Healthcare and Social Assistance → Retail Trade → Accommodation and Food Services → Professional, Scientific, and Technical Services → Finance and Insurance → Real Estate and Rental and Leasing → Administrative and Support Services → Other Services →