NAICS 72

Accommodation and Food Services in Harrisonburg, VA

Metro Market Score 60.1 (Difficult), ranked #185 of 298 metros. 286 establishments, 7,529 jobs.

Metro Market Assessment

Metro Market Score 60.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

Harrisonburg scores 60.1 on the Metro Market Score for accommodation and food services, placing it in the lower half. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
82.9
LQ: 1.25
Rank #247 of 298 metros
Wage Competitiveness
43.3
$23,780 avg wage
Growth Trend
50.7
Employment growth index
Rank #148 of 298 metros
Wage Pressure
68.6
YoY wage change index

286 Accommodation and Food Services Firms in Harrisonburg

286
Establishments
-0.3% YoY
7,529
Total Employment
+0.2% YoY
$23,780
Average Annual Wage
+2.7% YoY
1.25
Location Quotient
Above national avg

Harrisonburg vs Virginia Statewide

How this metro's accommodation and food services market compares to Virginia overall. The state ranks #16/51 for entry risk.

Measure Harrisonburg VA Statewide
Overall Score 60.1 Difficult 33.6 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #185 of 298 metros #16 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Harrisonburg

Information 35.1 Construction 38.2 Professional, Scientific, and Technical Services 38.6 Administrative and Support Services 40.4 Real Estate and Rental and Leasing 40.5 Finance and Insurance 41.1 Other Services 45.1 Healthcare and Social Assistance 49.1 Retail Trade 53.9

Accommodation and Food Services in Other Virginia Metros

Staunton-Stuarts Draft 48.2 #103/298 Lynchburg 52.7 #134/298 Charlottesville 66.9 #239/298

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Harrisonburg's accommodation and food services sector, the industry concentration component (82.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.