NAICS 53

Real Estate and Rental and Leasing in Harrisonburg, VA

Metro Market Score 40.5 (Moderate), ranked #146 of 330 metros. 134 establishments, 957 jobs.

Metro Market Assessment

Metro Market Score 40.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

Harrisonburg pairs above-average real estate and rental and leasing concentration (69.4) with positive employment growth (trend: 63.9). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
69.4
LQ: 0.93
Rank #229 of 330 metros
Wage Competitiveness
36.4
$51,981 avg wage
Growth Trend
↑ 63.9
Employment growth index
Rank #120 of 330 metros
Wage Pressure
16.0
YoY wage change index

134 Real Estate and Rental and Leasing Firms in Harrisonburg

134
Establishments
+0.0% YoY
957
Total Employment
+1.9% YoY
$51,981
Average Annual Wage
+2.8% YoY
0.93
Location Quotient
Below national avg

Harrisonburg vs Virginia Statewide

How this metro's real estate and rental and leasing market compares to Virginia overall. The state ranks #17/51 for entry risk.

Measure Harrisonburg VA Statewide
Overall Score 40.5 Moderate 35.6 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #146 of 330 metros #17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Harrisonburg

Information 35.1 Construction 38.2 Professional, Scientific, and Technical Services 38.6 Administrative and Support Services 40.4 Finance and Insurance 41.1 Other Services 45.1 Healthcare and Social Assistance 49.1 Retail Trade 53.9 Accommodation and Food Services 60.1

Real Estate and Rental and Leasing in Other Virginia Metros

Winchester 28.5 #60/330 Blacksburg-Christiansburg-Radford 38.7 #128/330 Staunton-Stuarts Draft 40.9 #152/330 Charlottesville 57.3 #261/330

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Harrisonburg's real estate and rental and leasing sector, the industry concentration component (69.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.