NAICS 72

Accommodation and Food Services in Greenville, NC

Metro Market Score 54.0 (Challenging), ranked #149 of 298 metros. 423 establishments, 8,704 jobs.

Metro Market Assessment

Metro Market Score 54.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

⚡Rising Wages

Greenville's accommodation and food services market sits near the national metro median, ranking #149 of 298 with a market score of 54.0. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
73.2
LQ: 1.18
Rank #218 of 298 metros
Wage Competitiveness
6.7
$20,081 avg wage
Growth Trend
↓ 39.3
Employment growth index
Rank #182 of 298 metros
Wage Pressure
79.2
YoY wage change index

423 Accommodation and Food Services Firms in Greenville

423
Establishments
+1.4% YoY
8,704
Total Employment
-0.2% YoY
$20,081
Average Annual Wage
+5.8% YoY
1.18
Location Quotient
Above national avg

Greenville vs North Carolina Statewide

How this metro's accommodation and food services market compares to North Carolina overall. The state ranks #2/51 for entry risk.

Measure Greenville NC Statewide
Overall Score 54.0 Challenging 23.4 Low
Score Type Metro Market Score Entry Risk Score
Rank #149 of 298 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Greenville

Other Services 23.3 Construction 29.9 Professional, Scientific, and Technical Services 32.3 Healthcare and Social Assistance 33.8 Finance and Insurance 39.1 Information 46.9 Real Estate and Rental and Leasing 47.9 Retail Trade 62.9 Administrative and Support Services 77.1

Accommodation and Food Services in Other North Carolina Metros

Hickory-Lenoir-Morganton 30.8 #16/298 Durham-Chapel Hill 40.0 #49/298 Raleigh-Cary 42.8 #64/298 Burlington 45.6 #92/298 Greensboro-High Point 49.3 #111/298 Wilmington 50.4 #117/298 Rocky Mount 52.0 #131/298 Winston-Salem 53.4 #142/298 Jacksonville 59.4 #179/298 Fayetteville 60.0 #184/298

+ 3 more metros. View all in North Carolina →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Greenville's accommodation and food services sector, the industry concentration component (73.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.