NAICS 62

Healthcare and Social Assistance in Goldsboro, NC

Metro Market Score 41.0 (Moderate), ranked #72 of 248 metros. 294 establishments, 5,499 jobs.

Metro Market Score 41.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national healthcare and social assistance average.

Healthcare and Social Assistance conditions in Goldsboro are mixed. The 41.0 market score puts it at #72 of 248, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

25.4

LQ: 0.92

Rank #63 of 248 metros

Wage Competitiveness

9.3

$51,369 avg wage

Growth Trend

↓ 36.7

Employment growth index

Rank #158 of 248 metros

Wage Pressure

66.7

YoY wage change index

294 Healthcare and Social Assistance Firms in Goldsboro

294

Establishments

+2.4% YoY

5,499

Total Employment

+2.7% YoY

$51,369

Average Annual Wage

+8.5% YoY

0.92

Location Quotient

Below national avg

Within North Carolina

#5 of 10

healthcare and social assistance metros in state

North Carolina state rank

#14 of 51

for healthcare and social assistance entry risk

vs State Median

-0.1

better than median (41.1)

Goldsboro vs North Carolina Statewide

How this metro's healthcare and social assistance market compares to North Carolina overall. The state ranks #14/51 for entry risk.

Measure	Goldsboro	NC Statewide
Overall Score	41.0 Moderate	33.0 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#72 of 248 metros	#14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Goldsboro

Information 10.2 Professional, Scientific, and Technical Services 18.3 Finance and Insurance 27.5 Real Estate and Rental and Leasing 29.8 Other Services 35.6 Construction 36.6 Administrative and Support Services 37.6 Retail Trade 45.0 Accommodation and Food Services 61.8

Healthcare and Social Assistance in Other North Carolina Metros

Jacksonville 10.9 #2/248 Greenville 33.8 #35/248 Raleigh-Cary 35.4 #46/248 Wilmington 40.0 #69/248 Greensboro-High Point 41.1 #76/248 Burlington 63.5 #219/248 Winston-Salem 63.5 #221/248 Durham-Chapel Hill 66.1 #226/248 Pinehurst-Southern Pines 75.2 #242/248

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Goldsboro's 41.0 score. Useful when comparing markets with comparable entry profiles.

Las Cruces, NM 41.0 #73/248 Redding, CA 41.1 #74/248 Kankakee, IL 41.1 #75/248 Greensboro-High Point, NC 41.1 #76/248 Salt Lake City-Murray, UT 41.2 #77/248 Grand Rapids-Wyoming-Kentwood, MI 40.7 #71/248 Twin Falls, ID 41.3 #78/248 Anniston-Oxford, AL 41.6 #79/248 Buffalo-Cheektowaga, NY 40.2 #70/248 Hammond, LA 41.8 #80/248

Healthcare and Social Assistance in States Bordering North Carolina

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

South Carolina 31.5 #12/51 Virginia 39.9 #25/51 Georgia 43.3 #28/51 Tennessee 47.4 #38/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Goldsboro's healthcare and social assistance sector, the employment growth component (63.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Goldsboro, NC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment